# Product Manager - Attribution and Measurement

**Company**: TEGNA Inc.
**Location**: Any TEGNA Station Location
**Experience**: senior
**Job type**: full-time
**Salary**: $80,000-$140,000 USD
**Category**: Product Management
**Industry**: Other

**Apply**: https://job-boards.greenhouse.io/tegnainc/jobs/5216387007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_aaaa6319-228

## Description

TEGNA, a leading local media company, is seeking a Product Manager to oversee attribution and measurement within its ad tech platform. The successful candidate will define and implement a measurement roadmap, develop a claim standard, and represent the company's methodology to clients and stakeholders.

**Key Responsibilities:**

**Strategic Leadership**

- Develop a measurement roadmap outlining current capabilities, future goals, and required steps.

- Establish a claim standard defining evidence levels and apply it across sales and client services.

- Represent the company's methodology to clients, agencies, and auditors.

**Core Product Ownership**

- Develop and maintain attribution methodologies, including look-back windows, touch definitions, and credit assignment.

- Design geo holdouts, matched market tests, and control groups for incrementality analysis.

- Pursue Media Rating Council accreditation and maintain necessary documentation.

- Specify measurement data requirements and ensure data quality.

- Develop and refine applied AI models for conversion prediction and lift estimation.

**Tactical Execution**

- Collaborate with engineering and data science teams to deliver agile solutions.

- Manage change by communicating methodology updates and client impacts.

- Partner with cross-functional teams, including Engineering, Client Services, Sales, Ad Operations, and Program Management.

**Requirements and Skills:**

**Technical Expertise**

- Causal inference and experiment design.

- Attribution methods and Media Rating Council standards.

- SQL skills for data analysis.

- Experience with CTV and local media measurement is a plus.

**Professional Experience**

- 5+ years in measurement, marketing science, or analytics product management.

- Proven experience designing and running controlled experiments.

- Experience shipping methodology changes and product surfaces with models.

**Soft Skills**

- Ability to hold standards under commercial pressure.

- Effective communication of complex concepts.

- Willingness to report inconclusive test results.

- Prototyping before writing specifications.

**Pay Range:** $80,000-$140,000 USD

**Benefits:**

- Comprehensive health, dental, and vision benefits.

- 401(k) program with company match.

- Virtual doctor's appointments and therapy sessions.

- Generous PTO and paid holidays.

## Skills

### Required
- Causal inference
- Experiment design
- Attribution methods
- Media Rating Council standards
- SQL

### Nice to have
- CTV and local media measurement

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tegnainc/jobs/5216387007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)