# Marketing Manager, HIV Treatment Strategy

**Company**: ViiV Healthcare
**Location**: Durham
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Durham-Blackwell-Street/ViiV-Healthcare--GSK--Marketing-Manager--HIV-Treatment-Strategy_450972-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/marketing-manager-hiv-treatment-strategy-aa30b25a-81d/

## Description

ViiV Healthcare is seeking a Marketing Manager, HIV Treatment Strategy to oversee the preparation, progress, and impact of a potential new label for a HIV treatment.

The successful candidate will drive the development, integration, and execution of the brand commercial strategy with the new indication and launch plan.

Key responsibilities include:

- Developing and executing the commercial strategy and launch plan

- Leading day-to-day integration of the commercial launch plan

- Evolving the brand campaign and message architecture

- Leading development and refinement of claims and messaging

- Partnering with channel owners to translate the strategy and campaign into coordinated channel plans

- Tracking and measuring the launch plan's performance

The ideal candidate will have a Bachelor's degree and 4+ years of pharmaceutical marketing experience, including US HCP marketing/field experience and experience with copy approval.

This is a hybrid role, requiring a minimum of two days onsite per week in Durham, NC.

ViiV Healthcare offers a comprehensive benefits program, including relocation support for the right candidate.

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy

### Nice to have
- MBA or master's degree in marketing
- Skilled in using AI to analyze customer needs
- Ability to motivate, lead, and influence across various levels and functions
- Excellent communication skills
- Strong business acumen and demonstrated analytical skills
- Financial acumen and experience managing budgets

---

Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Durham-Blackwell-Street/ViiV-Healthcare--GSK--Marketing-Manager--HIV-Treatment-Strategy_450972-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)