# Assistant Media Manager, Hong Kong

**Company**: Cartier
**Location**: HONG KONG SAR, China
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Fashion

**Apply**: https://richemont.wd3.myworkdayjobs.com/en-US/broadbean_external/job/HONG-KONG-SAR-China/MEDIA-ASSISTANT-MANAGER--HK_JR134855-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a9c1d4ca-bbd

## Description

We are seeking an Assistant Media Manager to support the Regional Media Manager, North Asia, in executing end-to-end media strategies for the Hong Kong SAR market.

The ideal candidate balances data-driven performance marketing with strict protection of Cartier’s brand equity, ensuring messaging reaches targeted luxury audiences in premium environments.

**Responsibilities:**

- Assist in translating global brand guidelines into tailored, 360-degree local media strategies across traditional and digital channels.

- Support the end-to-end execution of media campaigns, ensuring timely delivery, channel optimization, and alignment with seasonal marketing calendars.

- Provide support for ad content creation for local events, website homepage updates, and copy localization.

- Serve as the day-to-day liaison with media agencies to ensure seamless execution, buying efficiency, and quality reporting.

- Maintain strong relationships with local publishers, ad-tech vendors, and media owners to secure premium ad placements and exclusive sponsorship opportunities.

- Ensure all media buys adhere strictly to brand safety guidelines and premium placement standards.

- Champion the adoption and leverage of internal AI tools to streamline reporting workflows, improve tracking efficiency, and drive deeper analytical insights for media optimization.

- Leverage CRM, first-party data, and ad-tech tools to refine audience targeting and improve ROI.

- Prepare post-campaign reports, extracting key insights and data-driven learnings to optimize future campaigns.

- Monitor media budgets, track purchase orders/invoices, and ensure accurate financial reconciliation.

- Collaborate with regional and local Marketing and Communications teams and Commercial teams to ensure integrated and cohesive communication strategies.

**Requirements:**

- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

- Minimum of 8+ years of experience in media planning and buying experience, preferably within a media agency or in-house at a luxury, beauty, or premium lifestyle brand.

- Fluency in English and Cantonese is mandatory. Proficiency in Mandarin Chinese is an advantage.

- Strong fluency in programmatic buying, paid search, display/video advertising, and social media platforms.

- Familiarity with digital analytical tracking tools and ad-tech ecosystem.

- Proven ability to analyze campaign performance data, extract insights, and present complex data clearly to support data-driven decisions.

- Strong negotiation and persuasion abilities to maximize media value and placement quality.

- Exceptional organizational skills and attention to detail, with a proven track record of managing multiple projects concurrently to meet deadlines.

- Excellent written, verbal, and presentation skills.

- Passion for luxury retail with a deep understanding of brand equity and storytelling in the luxury sector.

- Strong team player capable of thriving in a fast-paced, dynamic, and complex international cross-functional environment.

## Skills

### Required
- Programmatic Buying
- Paid Search
- Display/Video Advertising
- Social Media Platforms
- Digital Analytical Tracking Tools
- Ad-tech Ecosystem
- CRM
- First-Party Data
- Cantonese

### Nice to have
- Mandarin

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Source: [Apply at richemont.wd3.myworkdayjobs.com](https://richemont.wd3.myworkdayjobs.com/en-US/broadbean_external/job/HONG-KONG-SAR-China/MEDIA-ASSISTANT-MANAGER--HK_JR134855-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)