# Head of Media and Influence

**Company**: Charlotte Tilbury Beauty
**Location**: London, England
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full-time
**Category**: Marketing
**Industry**: Beauty

**Apply**: https://apply.workable.com/j/1089E451C1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a9395865-a62

## Description

We are looking for a talented and passionate expert in media and influence marketing to define and deliver our UK & ANZ strategy, inspiring the market to continue to disrupt, engage communities and break new boundaries!

The Head of Media & Influence is responsible for defining and leading the UK & ANZ full-funnel media and influence strategy driving brand awareness, cultural relevance, and commercial performance.

**Responsibilities:**

- Develop and lead the UK & ANZ media & influence marketing strategy aligned to brand objectives, product launches and business priorities

- Own and manage the UK & ANZ media and influencer investment, ensuring optimal allocation and ROI

- Identify and capitalize on emerging trends, platforms and opportunities in media & influence marketing

- Oversee the creation and execution of campaign briefs to deliver impactful and cohesive influence activations

- Own senior relationships with key media platforms, media agency, data/insights partners, and global marketing, media and influence teams

**Paid Media Strategy:**

- Own and lead the UK & ANZ full funnel media strategy and investment across all paid channels

- Optimise media investment through data, testing frameworks, attribution models and measurable results

- Partner and manage the external media agency to maximise media effectiveness and efficiency

**Influence Strategy:**

- Define and lead the UK & ANZ creator and influence strategy across paid and organic, aligned to brand storytelling and commercial goals

- Drive a full-funnel approach, connecting influence, content and media to deliver awareness, consideration and conversion

- Build and nurture relationships with top-tier UK & ANZ influencers, creators and talent agencies

**Data, Insights & Measurement:**

- Define and own the measurement strategy and KPIs across media and influencer, covering brand, performance and commercial impact

- Build a robust measurement framework combining influence and media performance

- Lead data-driven decision making to optimise media investment, improve efficiency and maximise ROI

**Team Leadership:**

- Lead, mentor and develop a high performing UK & ANZ media & influence team

- Act as a key member of the UK & ANZ leadership team

- Foster a collaborative and innovative environment to achieve shared goals

**Requirements:**

- Extensive and proven experience in media and influence marketing, including strategy development, within Beauty, Fashion or Entertainment

- Proven track record of leading and developing high-performing teams and delivering integrated campaigns at scale

- Strong expertise in full-funnel media strategy, planning and investment across key platforms

- Deep understanding of influence marketing and social platforms

**Benefits:**

- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday

- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey

- Financial security and planning with our pension and life assurance for all

- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues

- Bring your furry friend to work with you on our allocated dog friendly days and spaces

- Generous product discount and gifting

## Skills

### Required
- media and influence marketing
- strategy development
- team leadership
- paid media strategy
- influence strategy
- data analysis

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Source: [Apply at apply.workable.com](https://apply.workable.com/j/1089E451C1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)