# Marketing Strategy & Planning Manager

**Company**: Twilio
**Location**: Remote - US
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $116,960 - $146,200
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/twilio/jobs/8054764?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a928d131-610

## Description

As Marketing Strategy & Planning Manager, you will be a critical engine driver of our global marketing organisation. You will turn strategic vision into operational reality,managing the infrastructure, processes, and data-driven insights that allow our marketing team to scale predictably and efficiently.

Responsibilities:

- Strategy & Planning: Translate business goals into actionable marketing strategies and scalable operational frameworks

- Data-Driven Insights: Deep-dive into complex marketing performance data. Surface trends, identify bottlenecks, and package these findings into clear, actionable reports that support leadership in crafting the overarching performance narrative.

- Analyse the Funnel: Diagnose opportunities to improve the marketing funnel and pipeline creation. Maintain and optimise our marketing measurement foundation. Track and analyse account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics to provide clarity on GTM performance.

- Operational PMO: Lead day-to-day Marketing project management. Track the execution of critical cross-functional initiatives, translating high-level corporate goals into actionable project roadmaps with measurable results.

- Cross-Functional Collaboration: Act as the strategic communication bridge between Marketing & GTM.

Qualifications:

- The High Operator: 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment.

- The Cross-Functional Connector: Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics) to break down silos and drive projects to completion.

- Analytical & Data-Driven: Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems.

- Technical Fluency: Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI.

- Project Management: Excellent organisational and project management skills.

Benefits:

- Competitive pay

- Generous time off

- Ample parental and wellness leave

- Healthcare

- Retirement savings program

Location: Remote - US (not eligible to be hired in CA, CT, NJ, NY, PA, WA)

Travel: Occasional travel required for project or team in-person meetings

## Skills

### Required
- Marketing Operations
- Revenue Operations
- Management Consulting
- Business Intelligence
- CRM
- Marketing Automation
- Project Management

### Nice to have
- Experience working on or with AI products
- Tableau
- Leading significant cross-functional initiatives

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/twilio/jobs/8054764?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)