# Head of Enterprise Marketing **Company**: Descript **Location**: San Francisco, CA **Work arrangement**: hybrid **Experience**: executive **Job type**: full-time **Salary**: $210k - $230k/year **Category**: Marketing **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/descript/jobs/7797958003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_a7d52e41-a04 ## Description Descript is at an inflection point with 50M+ users, genuine product-market fit, and a real opportunity to move upmarket. As Head of Enterprise Marketing, you'll own the motion end-to-end, converting high-fit self-serve users into consolidated enterprise contracts and going after the accounts that belong in your pipeline. This is a builder role for someone who's done it before: someone who can meticulously understand what's driving inbound interest, identify which accounts to go after and why, and design the campaigns, lifecycle plays, and conversion experiments to bring them in. **Pipeline Strategy & Execution** - Co-own upmarket pipeline targets with Sales, with shared accountability for sourced and influenced pipeline - Build and execute an enterprise demand playbook: ICP definition, target account selection, channel mix, offer strategy, and campaign design and execution - Develop a vertical prioritization framework: define which industries and enterprise segments to pursue, in what order, and with what message - Design account-based programs with messaging and experiences calibrated to high-fit accounts - Own and maintain an annual marketing calendar that aligns campaign activity to business milestones, seasonal growth opportunities, and pipeline targets - Source and manage contract and agency resources as needed **Self-Serve to Enterprise Conversion** - Partner with Product and Sales to identify high-fit self-serve buyers and design conversion experiments that move them toward consolidated contracts - Build lifecycle plays that nurture individual users into team and enterprise buyers - Develop and iterate on the plays, offers, and sequences that convert product-qualified accounts into pipeline **Performance & Measurement** - Meticulously track which channels, plays, and offers are driving inbound interest and conversions, and use that intelligence to sharpen programs continuously - Build AI-first marketing ops and measurement frameworks that give the team real visibility into what's working - Report regularly on pipeline contribution, channel efficiency, and program performance **Sales & Cross-functional Partnership** - Partner daily with Sales on account priorities, ABM strategy, and pipeline reviews - Brief and align with the in-house paid advertising team on enterprise-targeted campaigns - Co-own enterprise lifecycle with RevOps, ensuring accountability is clear and programs are coordinated - Own the strategy for high-touch deal acceleration programs,things like executive roundtables and leadership-level events,partnering with Field Marketing on execution - Contribute to enterprise pricing and packaging strategy alongside Product and Sales, with an eye toward what moves deals forward and expands accounts **What You Bring** - Minimum Qualifications - 8+ years of B2B marketing experience, with at least 3 years building or scaling an upmarket or enterprise demand motion - Experience at a PLG or product-led company,understanding the self-serve-to-enterprise conversion motion and having driven it - Consumer-to-B2B crossover experience; knowing how to market to users who are also buyers - Strong analytical skills and a track record of building measurement frameworks that actually get used - Experience co-owning pipeline targets with Sales in an accountable, collaborative way - Preferred Qualifications - Deep familiarity with modern ABM tooling and CRM/MAP integration - Experience building, or deeply partnering with, AI-native marketing ops and workflows - Background in SaaS, media tech, or creative tooling - Demonstrated ability to design and run conversion experiments across PLG funnels **Success in This Role** Within your first 12 months, you will: - Launch Descript's enterprise demand motion, with a defined ICP, target account list, vertical prioritization framework, and multi-channel playbook - Co-own and hit upmarket pipeline targets in partnership with Sales - Build upon the existing self-serve-to-enterprise conversion experiments with Product, with measurable account progression - Build a measurement framework that gives the team clear visibility into channel performance, conversion rates, and pipeline attribution - Create and maintain a formal marketing calendar that the broader team runs off of - Establish a functioning enterprise lifecycle program with RevOps - Run at least one high-touch deal acceleration program (EBC, roundtable, or CxO event) in partnership with Field Marketing The base salary range for this role is $210k - $230k/year. ## Skills ### Required - B2B marketing - upmarket demand motion - self-serve-to-enterprise conversion - analytical skills - pipeline targets - ABM tooling - CRM/MAP integration ### Nice to have - AI-native marketing ops - SaaS - media tech - creative tooling - conversion experiments --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/descript/jobs/7797958003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)