# Marketing Communications Manager

**Company**: AIA
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance
**Wikidata**: https://www.wikidata.org/wiki/Q30255387

**Apply**: https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/P-H-Business-Activation--Principal--Senior-Manager-_JR-70296-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a7af2f3f-62f

## Description

We're seeking a Marketing Communications Manager to join our marketing, distribution & partnership team. You'll play a vital part in advancing our movement to create a healthier, more sustainable future for everyone. Your goal will be to formulate customer-centric and compelling customer-facing and distribution-facing proposition activation initiatives to drive business growth and competitive market position across Health & Wellness and Life & Wealth Management Propositions in AIAHK & Macau.

**Responsibilities:**

- Develop and drive proposition activation initiatives for all product categories across Individual Life and Employee Benefits businesses

- Understand product roadmaps and proposition strategies to formulate competitive and sustainable product communication strategies

- Create customer-centric proposition activation initiatives, including product brochures and proposition materials

- Build and drive insight-based sales enablement tools and activation materials for key products

- Collaborate with cross-functional teams, including Product, Life & Wealth Management, and Health & Wellness Proposition

- Manage budgets and track expenses according to company guidelines

- Engage with external vendors to manage the end-to-end development process from concept to deployment

**Requirements:**

- University graduate with a degree in Marketing, Business, Communications or related discipline

- 10 years of solid experience in marketing communications or product marketing

- 2-4 years of team leadership experience

- Possess basic product knowledge, with experience in the financial industry, especially insurance, being an advantage

- Strong language skills in written English and Chinese

- Strong people and communication skills to all levels of internal and external stakeholders

**We Offer:**

- The opportunity to build a career with us as we help our customers and the community live Healthier, Longer, Better Lives

## Skills

### Required
- marketing communications
- product marketing
- team leadership
- customer-centric approach
- English and Chinese language skills

### Nice to have
- financial industry experience
- insurance industry experience

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Source: [Apply at aia.wd3.myworkdayjobs.com](https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/P-H-Business-Activation--Principal--Senior-Manager-_JR-70296-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)