# Director, Field Marketing

**Company**: Red Bull
**Location**: Dallas, Texas
**Experience**: senior
**Job type**: full-time
**Salary**: $115,200 - $172,800 + cash incentives
**Category**: Marketing
**Industry**: Beverages

**Apply**: https://jobs.redbull.com/us-en/director-field-marketing--ref32086w?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a74dc75e-cc0

## Description

As the Director, Field Marketing, you will be responsible for ensuring an effective top-down/bottom-up flow between the national and regional field teams. Working cross-functionally to contribute to the annual business plan by creating, planning, and executing brand and marketing initiatives in all areas of the marketing mix.

Responsibilities:

- Share national Red Bull strategies, objectives, and philosophies with the field and establish and implement the national field marketing strategy.

- Communicate national objectives and set clear goals for Field Marketing Managers (FMMs) to ensure accountability to their key marketing deliverables.

- Ensure a top-notch understanding of the consumer and the market environment in every field, forming the basis of local field marketing idea generation and execution.

- Define ideas and programs that build brand image and increase understanding of product functionality on a local level.

- Work with the sales team to build mental and physical availability within On Premise, Off Premise, and New Business environments.

- Drive relevance across various consumption occasions and moments of need through tailored messaging and activation of big moments in the region.

- Support the FMM & CCM in ensuring the Student & Collegiate Marketing program is effective in reaching and driving consumption and brand love among the core target group.

Premium Appeal of Local Pride:

- Create and support local key events, scenes, and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape.

- Ensure every consumer experience with the brand is positive through attention to detail and premium execution at events and field marketing activities.

- Build and inspire your team to have a top-notch network and sustainable relationships with key influencers in the region.

Marketing Innovation:

- Understand the latest generational trends by being close to consumers and talking to networks in different scenes.

- Create a culture and system that fosters the creation and implementation of great ideas that fit the respective field and fully embrace digital/social media.

- Link national and local ideas during the annual business planning process.

Organizational Capabilities and Enabling Structure:

- Act as a role model and display Red Bull values with a consistent tone of voice that is motivating and inspiring.

- Source, hire, and train FMMs and Field Marketing Specialists (FMSs) who fit the brand and have a Red Bull attitude.

- Provide ongoing coaching and support to ensure the Field Marketing team achieves their deliverables.

Driving Efficiencies:

- Uphold a logistical system for warehousing and infrastructure to support local needs.

- Build smart and mutually beneficial partnerships with other brands, organizations, and networks.

- Deliver the annual approved business plan for all field marketing regions and achieve agreed individual objectives.

Requirements:

- 8+ years marketing experience, preferably in Brand, Sports/Events, or Culture Marketing

- Minimum 3+ years' experience of line management with expertise in hiring, training, and motivating teams

- Experience in working with commercial teams – general sales or trade marketing

- Experience in negotiation and management of projects and budgets

- Bachelor's degree or equivalent work experience

- Fluency in English, additional language skills an advantage

Benefits:

- Comprehensive Medical, Dental and Vision Plans

- 401k Match

- Family Leave

- PTO & Paid Holiday Schedule

- Pet, Legal, and Life Insurance

- Tuition Reimbursement

Travel: 60-70%

Salary Range: $115,200 - $172,800 + cash incentives

## Skills

### Required
- marketing strategy
- team management
- brand marketing
- event marketing
- budget management

### Nice to have
- digital marketing
- social media marketing
- influencer marketing
- project management

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/us-en/director-field-marketing--ref32086w?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)