# Head of Enterprise Marketing Strategy & Analytics

**Company**: Anthropic
**Location**: San Francisco, CA | Seattle, WA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $400,000-$400,000 USD
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q116758847

**Apply**: https://job-boards.greenhouse.io/anthropic/jobs/5169101008
**Canonical**: https://yubhub.co/jobs/job_a738803a-64f

## Description

### About the Role

This foundational leadership role will build and lead the Enterprise Marketing Strategy & Analytics function, serving as the operating system for a rapidly scaling marketing organisation. The primary mandate is to define and measure success across all marketing programmes,from demand generation (field events, ABM, EBCs, partner co-marketing) to pipeline contribution,creating a clear line from investment to pipeline to revenue.

### Responsibilities

- Define and own the Enterprise Marketing measurement framework, targets, and reporting, covering the full funnel from top-of-funnel demand through pipeline influence and closed-won attribution.

- Build and maintain core analytics infrastructure (data models, attribution logic, dashboards) in partnership with Revenue Operations and Data Science, ensuring marketing and sales alignment on key metrics.

- Serve as one of the primary operating partner to Finance, HR, and Recruiting, leading budget tracking, headcount planning, and vendor management.

- Partner with marketing leadership and the central Marketing Ops & Strategy team on annual and quarterly planning, resource allocation, and performance reviews.

- Establish the operating cadence for Enterprise Marketing (QBRs, pipeline reviews, program retros), coordinating with the central Marketing Ops & Strategy team on organisation-wide rhythms, and drive the preparation needed to make these forums decision-useful.

- Lead the identification of high-leverage workflows to automate, partnering with the central GTM AI team on implementation and measuring productivity gains.

- Build and manage the Marketing Operations, Demand Analytics, and MarTech team, setting a high bar for analytical rigor and business partnership.

- Drive cross-functional alignment on shared definitions, tooling, and a single source of truth for marketing performance across the broader Marketing organisation and with Revenue Operations.

- Conduct strategic analyses to inform key organisational decisions, such as resource deployment, coverage ratios, and campaign capacity planning.

### Requirements

- 10+ years in marketing operations, analytics, revenue operations, or strategy roles, including at least 3 years leading a team.

- Experience building or significantly scaling a marketing ops/analytics function at a high-growth B2B technology company undergoing significant organisational expansion.

- Deep fluency in the enterprise demand funnel, including lead scoring, MQL/SQL definitions, pipeline attribution, and campaign influence models.

- Hands-on expertise with the modern GTM data stack (CRM, Marketing Automation, BI tools).

- Proven track record of strategic partnership with Finance and Revenue Operations, including experience building budget models and sitting in planning cycles.

- Expertise in running the core operational rhythm of a marketing organisation: QBRs, headcount tracking, budget pacing, and vendor renewals.

- Strong written and verbal communication, capable of translating complex datasets into clear business narratives.

- Genuine curiosity about AI and a willingness to be an early, hands-on adopter of automation tools in your team’s workflows.

### Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. Visa sponsorship: We do sponsor visas!

## Skills

### Required
- marketing operations
- analytics
- revenue operations
- strategy
- demand generation
- field events
- ABM
- EBCs
- partner co-marketing
- pipeline contribution
- marketing programmes
- investment
- pipeline
- revenue
- measurement framework
- targets
- reporting
- funnel
- top-of-funnel demand
- pipeline influence
- closed-won attribution
- core analytics infrastructure
- data models
- attribution logic
- dashboards
- Data Science
- marketing
- sales
- alignment
- key metrics
- budget tracking
- headcount planning
- vendor management
- marketing leadership
- central Marketing Ops & Strategy team
- annual planning
- quarterly planning
- resource allocation
- performance reviews
- operating cadence
- QBRs
- pipeline reviews
- program retros
- organisation-wide rhythms
- decision-useful
- high-leverage workflows
- automation
- GTM AI team
- implementation
- productivity gains
- Demand Analytics
- MarTech team
- analytical rigor
- business partnership
- cross-functional alignment
- shared definitions
- tooling
- single source of truth
- marketing performance
- strategic analyses
- resource deployment
- coverage ratios
- campaign capacity planning
- lead scoring
- MQL/SQL definitions
- pipeline attribution
- campaign influence models
- modern GTM data stack
- CRM
- Marketing Automation
- BI tools
- strategic partnership
- Finance
- budget models
- planning cycles
- core operational rhythm
- headcount tracking
- budget pacing
- vendor renewals
- written communication
- verbal communication
- complex datasets
- business narratives
- AI
- automation tools