# Senior Director, Cross Border Marketing

**Company**: Visa
**Location**: SG - Singapore
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/SG---Singapore/Senior-Director--Cross-Border-Marketing_REF089986W-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/senior-director-cross-border-marketing-a60312ce-579/

## Description

We are looking for a strategic, innovative and commercially minded Senior Director to join our Asia Pacific marketing team and lead the regional growth agenda for Cross-Border (XB) marketing.

You will own the Asia Pacific cross-border marketing vision, multi-year strategy and investment priorities to accelerate outbound and inbound travel growth, strengthen priority corridor performance, build strategic ecosystem partnerships, and scale regional growth platforms that deliver measurable commercial outcomes.

**Responsibilities:**

- Cross-Border Growth Strategy:

- Set corridor and traveler-cohort priorities using consumer insights, market trends, competitive dynamics and business performance; define where to play and how Visa can win

- Translate XB commercial priorities into an integrated regional growth strategy, aligning investment and success measures to incremental cross-border spending, preference and usage

- Own annual and multi-year roadmaps, investment recommendations and performance reviews; make evidence-led trade-offs across markets and initiatives to optimize returns and sustainable growth

- Ecosystem & Partnership Strategy:

- Define the regional partnership strategy for travel and destination partners, aligning joint value propositions and senior-level engagement to Visa’s cross-border growth priorities

- Prioritize partnerships with OTAs, tourism boards, retailers and other ecosystem players based on strategic fit, consumer relevance, commercial potential and regional scalability

- Establish scalable partnership frameworks, joint business plans and governance that enable multi-market adoption while maintaining clear value exchange and accountability

- Regional Campaign Leadership:

- Set AP cross-border campaign strategy and positioning, connecting brand differentiation to priority consumer behaviors and commercial growth objectives

- Direct integrated campaign frameworks and market activation priorities, balancing regional scale with local relevance and aligning stakeholders on investment and delivery

- Guide regional creative platforms, content strategies and customer journeys across the travel lifecycle, setting standards for effectiveness, experimentation and optimization

- Visa Destinations & Innovation:

- Own the strategic evolution and long-term value proposition of Visa Destinations and related destination marketing initiatives, defining their role in Visa’s cross-border growth portfolio

- Assess emerging travel trends, new growth platforms and sponsorship opportunities to identify differentiated sources of consumer engagement and cross-border demand

- Build investment cases and a prioritized innovation roadmap, defining pilot success criteria, scale-up decisions and cross-market adoption plans

**Requirements:**

- 15 years of progressive experience in marketing, consulting, or related fields, including significant regional strategic leadership across multiple markets

- Proven ability to set multi-year growth strategies and lead complex, cross-functional regional programs that deliver measurable commercial outcomes

- Strong commercial judgment, with experience building investment cases, prioritizing resources and making strategic trade-offs across markets and growth opportunities

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## Skills

### Required
- marketing strategy
- commercial judgment
- leadership
- partnership development
- campaign management

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Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/SG---Singapore/Senior-Director--Cross-Border-Marketing_REF089986W-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)