# Marketing Technology Specialist

**Company**: Deutsche Bank
**Location**: Frankfurt
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://db.wd3.myworkdayjobs.com/en-US/DBWebsite/job/Frankfurt-Taunusanlage-12/Adobe---MarTech-Transformation-Manager--f-m-x-_R0448274?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a5760914-76e

## Description

The Private Bank is one of Deutsche Bank's core businesses, serving private clients across different brands, channels and client segments.

We're looking for a Marketing Technology Specialist to help us build a modern Marketing Technology ecosystem based on Adobe Experience Cloud and establish new ways of working across Marketing.

**Your tasks**

- Drive the adoption, rollout and continuous development of Adobe Experience Cloud and related marketing technologies across Marketing

- Act as a subject matter expert for Adobe capabilities, integrations, governance and best practices, advising stakeholders across Marketing, Technology and Data

- Translate business requirements into scalable platform capabilities, processes, operating models and practical use cases

- Develop standards, playbooks and enablement formats, and lead communication, training and change activities to support platform adoption

- Support the implementation of data-driven client journeys, campaigns, content operations, personalisation and marketing automation capabilities

- Monitor adoption and business outcomes, identify optimisation opportunities and help turn developments in artificial intelligence, automation and MarTech into tangible business use cases

**Your skills and experience**

- Experience with Adobe Experience Cloud, MarTech platforms or comparable enterprise marketing technologies

- Experience in delivering platform implementations, capability rollouts or digital transformation programmes

- Strong understanding of client journeys, campaign management, content operations, marketing automation, personalisation and analytics

- Experience in stakeholder management, change management, training and organisational enablement

- Ability to connect business and technical perspectives and translate strategic objectives into practical, scalable solutions

- Strong communication, facilitation and project management skills, combined with fluency in English and German

- You effectively leverage AI tools to enhance productivity, streamline processes, and address business challenges

**What we offer**

- Comprehensive portfolio of benefits and offerings to support both your private and professional needs

- Emotionally and mentally balanced: consultation in difficult life situations, mental health awareness trainings

- Physically thriving: health check-ups, vaccination drives, advice on healthy living and nutrition

- Socially connected: PME family service, FitnessCenter Job, flexible working, extensive culture of diversity, equity and inclusion

- Financially secure: pension plans, banking services, company bicycle, “Deutschlandticket”

## Skills

### Required
- Adobe Experience Cloud
- MarTech platforms
- marketing automation
- personalisation
- analytics
- stakeholder management
- change management
- project management
- German
- English

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Source: [Apply at db.wd3.myworkdayjobs.com](https://db.wd3.myworkdayjobs.com/en-US/DBWebsite/job/Frankfurt-Taunusanlage-12/Adobe---MarTech-Transformation-Manager--f-m-x-_R0448274?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)