# Manager, Business Analytics

**Company**: GSK
**Experience**: senior
**Job type**: full-time
**Category**: Data Science
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/USA---Pennsylvania---Philadelphia/Manager-Business-Analytics--Vaccines_448748?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a568f42a-364

## Description

We are seeking a Manager, Business Analytics to join our Vaccines Business Unit (VBU) Insights & Analytics team. As a curious analytics professional, you will develop and execute commercial analyses that drive performance and guide business decisions for the VBU.

Key responsibilities:

- Proactively identify key opportunities to drive performance by leveraging various Marketing analytics

- Collaborate with stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams

- Lead Marketing Analytics within U.S. Pharma Commercial Insights, including marketing mix modeling/ROI measurement, campaign/program performance analytics, customer targeting/segmentation, and resource allocation

- Create succinct storyboards to communicate data learnings influencing business decisions

- Continuously identify opportunities to apply advanced analytics, predictive modeling, machine learning, and AI to commercial challenges

- Use analytical tools (SQL, Python, or R) to complete analyses, including promotion impact measurement and optimization, customer segmentation and targeting, patient analytics, and driver analysis.

Basic Qualifications:

- Bachelor’s degree in Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/Economics, or a related field

- 5+ years of experience in Pharma commercial analytics, full-time employment in mid-large organizations, or in leading global management consulting firms, with a focus on Marketing and Customer Analytics

- 3+ years of experience with relevant analytical approaches and models, including marketing mix modeling, test vs control, segmentations, clustering methods, promotional response, and digital analytics

- Strong experience with managing and analyzing large, secondary transactional datasets and statistical modeling

- Proficiency with analytical (Python, R, etc.) and visualization tools, as well as PowerBI

- Strong business acumen, analytical, and problem-solving skills

- Strong executive communication and storytelling skills

Preferred Qualifications:

- Master’s degree in Computer Sciences, Operations Research, Analytics, Statistics, Finance/Economics, or a related field

- Experience in commercial analytics focused on vaccines

- Experience in multiple commercial analytics functions, such as call planning, targeting, customer segmentation, and resource allocation/optimization

Benefits: Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

## Skills

### Required
- SQL
- Python
- R
- PowerBI
- Marketing Analytics
- Customer Segmentation
- Predictive Modeling
- Machine Learning
- Data Analysis

### Nice to have
- Master’s degree in Computer Sciences
- Experience in commercial analytics focused on vaccines
- Experience in multiple commercial analytics functions

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Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/USA---Pennsylvania---Philadelphia/Manager-Business-Analytics--Vaccines_448748?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)