# Lead Manager – Marketing Automation and Lifecycle Marketing

**Company**: Epiq
**Location**: India Remote Office, IND
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Consulting

**Apply**: https://epiqsystems.wd503.myworkdayjobs.com/en-US/Epiq_Careers/job/IND---India-Remote-Office/Lead-Manager---Marketing-Automation-and-Lifecycle-Marketing_R0035251?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a5671b08-220

## Description

At Epiq, you'll join a values-driven community where integrity guides decisions, relentless service sets the bar, and they thrive on big challenges together. You'll do the most meaningful work of your career and see your impact at scale.

We are looking for an experienced Marketing Automation and Lifecycle Marketing professional to lead campaign automation, customer journey orchestration, and MarTech transformation initiatives across global B2B and B2C markets.

**Key Responsibilities**

- Lead the reporting and optimization of global marketing automation programs across email, lifecycle, nurture, and multi-channel campaigns.

- Manage campaign operations across platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, Marketo.

- Develop and execute customer journey strategies, audience segmentation models, lead nurturing programs, and CRM-integrated campaigns.

- Deliver data-driven campaign strategies and improve marketing performance.

- Train and support team members on marketing automation campaign setup, troubleshooting, reporting, and performance improvement.

- Use reporting, analytics, and campaign insights to improve open rates, click-through rates, engagement, and conversion performance.

- Apply Gen AI and automation tools such as Clay.ai to improve operational efficiency, campaign personalization, and business outcomes.

**Required Experience**

- 7+ years of experience in marketing automation, lifecycle marketing, campaign operations, or MarTech-driven marketing roles.

- Strong experience working across B2B and B2C environments, with exposure to global markets including APAC and EMEA.

- Hands-on experience with Salesforce Marketing Cloud, Pardot, Eloqua, HubSpot, Marketo, Outreach, and CRM-integrated campaign execution.

- Proven experience managing high-volume, multi-channel campaign operations and customer engagement programs.

- Experience collaborating with cross-functional marketing, sales, analytics, and technology stakeholders.

**Core Expertise**

- Marketing automation strategy and execution

- Lifecycle marketing and customer journey orchestration

- Lead nurturing, segmentation, and audience targeting

- Email marketing campaign planning and optimization

- CRM and marketing automation platform integration

- Campaign performance reporting and analytics

- MarTech transformation and process improvement

- Team training, platform support, and campaign troubleshooting

- Gen AI and automation-led operational efficiency

**Benefits**

- Enterprise-wide learning and mobility

- Flexibility that's recognized externally

**Ideal Candidate Profile** The ideal candidate is a hands-on marketing automation expert who combines platform expertise with strategic lifecycle marketing thinking.

## Skills

### Required
- Marketing Automation
- Lifecycle Marketing
- Campaign Operations
- MarTech
- Salesforce Marketing Cloud
- Pardot
- HubSpot
- Marketo
- CRM-integrated campaign execution
- Gen AI
- Automation

### Nice to have
- Salesforce Certified Pardot Consultant
- Salesforce Marketing Cloud Email Specialist
- Salesforce Certified Administrator
- Salesforce Data Cloud Consultant
- Salesforce AI Associate

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Source: [Apply at epiqsystems.wd503.myworkdayjobs.com](https://epiqsystems.wd503.myworkdayjobs.com/en-US/Epiq_Careers/job/IND---India-Remote-Office/Lead-Manager---Marketing-Automation-and-Lifecycle-Marketing_R0035251?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)