# Social Media Officer **Company**: London Borough Of Waltham Forest **Location**: London Borough of Waltham Forest **Work arrangement**: hybrid **Job type**: Full time **Salary**: GBP 44,184 - 47,262 per year **Category**: Communications **Industry**: Other **Apply**: https://www.jobsgopublic.com/job/social-media-officer-101638?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_a4f4016b-907 ## Description This is an opportunity to join our Social Media team, which sits within the Corporate Communications team. A relatively new function, this role will work to the Social Media and Channel Manager to improve output with high-quality multimedia content across social media channels including Instagram, Facebook, WhatsApp, TikTok and others. You will also contribute to channel growth and widening reach beyond traditional audiences. Key Responsibilities: - Assist with the delivery of social media content and digital communications to support council priorities. - Provide practical support and advice to colleagues on the use of digital and social media tools. - Support process improvements and content quality through regular feedback and learning. - Contribute to a positive, collaborative team culture by supporting colleagues and sharing expertise. - Use social media platforms and digital tools effectively to support content creation and monitoring. - Prepare and present a full range of reports covering area of responsibility. - Ensure the successful implementation of health and safety legislation, policies and practices. - Act in accordance with all policies and procedures which apply to the job and understand the reasons for this. - Support the delivery of the council's social media content across all key platforms. - Draft, schedule and publish social media content in coordination with communications campaigns and service updates. - To support the council's crisis management efforts and campaigns through effective communication and use of different channels. - Monitor the council's social media channels and respond to queries or comments in line with agreed tone and response protocols. - Use analytics tools to evaluate performance of content, channels and campaigns. - Stay up to date with digital communications trends and tools, recommending opportunities for innovation. - Work with communications colleagues to ensure alignment between digital, campaign and media activity. Qualifications and Requirements: - Experience of proactive and reactive media management - Ability to draft short, engaging, and accessible content for digital audiences. - Awareness of brand and tone in communications. - Familiarity with scheduling tools and basic analytics. - Experience of paid social media campaigns - Experience in supporting, planning and delivery of integrated communications strategies and activities - Experience of providing direct advice and briefing to senior managers and/or elected members on reputation issues - Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimising landing pages and user funnels - Knowledge of website analytics tools - Experience in setting up and optimizing Google Adwords campaigns - Experience of working across a wide range of communications projects including media, campaigns, marketing and events - Experience of working in a highly pressured environment and delivering results to tight deadlines - An understanding of local government, the services provided by local councils, and the responsibilities a council has to its residents - Excellent writing skills with a clear, concise and lively prose style, and the ability to write for a range of different audiences - Excellent oral communications skills and the ability to maintain effective relationships at every level of an organisation - Ability to translate complex information into a clear and approachable format for a wide range of audiences - Good attention to detail, strong organisational skills and the ability to operate to tight deadlines in highly pressured environments - Willingness to learn and adapt in a fast-paced communications environment. - Knowledge of digital accessibility standards and content design principles. - Educated to degree level or equivalent standard or vocational qualification. ## Skills ### Required - social media management - content creation - digital communications - analytics tools - Google Adwords - website analytics --- Source: [Apply at jobsgopublic.com](https://www.jobsgopublic.com/job/social-media-officer-101638?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)