# Staff Product Marketing Manager, Ads

**Company**: Discord
**Location**: San Francisco Bay Area
**Experience**: staff
**Job type**: full-time
**Salary**: $204,000 to $229,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/discord/jobs/8623481002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a45095da-921

## Description

Discord is seeking an experienced Staff Product Marketing Manager to help build out our go-to-market motions for our Ads product suite.

This individual will align to several Product Managers, helping to bring high-impact products to market. In particular, this role will focus on Ad Formats and our push into Mobile Performance.

The successful candidate will:

- Develop and execute go-to-market launches for new Ad products, taking products from Alpha to GA

- Create and disseminate all internal and external collateral, including CommDocs, pitch materials, case studies, web assets and more

- Conduct market research, customer segmentation, competitive analysis to uncover advertiser pain points and product opportunities

- Lead activation initiatives, crafting differentiated messaging, value props, and GTM motions that resonate with new audiences and meet their unique needs

- Build and scale impactful sales enablement programs, training, collateral, objection handling, and tools, to empower the Sales team to confidently pitch and close deals in new categories

- Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success

- Partner with Business Marketing to establish Discord's thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships

Requirements:

- 10+ years of Product Marketing experience in the advertising or related industry

- Technical understanding of the ads ecosystem

- Deep experience bringing products to market from strategy and ideation through to testing and GE release

- Proactive problem-solving mindset, understanding and synthesizing advertiser needs and translating these into product recommendations

- Excellent GTM capabilities, with true 0 to 1 product launches

- A proven ability to influence XFN partners and leadership

- Experience within the Gaming or Mobile verticals

- An ability to influence product roadmaps with robust Inbound

- Excel in ambiguous environments,excited about building new processes, business models, and scaling an advertising business from the ground up

The US base salary range for this full-time position is $204,000 to $229,000 + equity + benefits.

## Skills

### Required
- Product Marketing
- Advertising
- Go-to-market launches
- Market research
- Customer segmentation
- Competitive analysis
- Sales enablement
- GTM motions

### Nice to have
- Gaming
- Mobile
- Technical understanding of ads ecosystem

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/discord/jobs/8623481002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)