# Sales Manager - Supermarkets Channel

**Company**: Diageo
**Location**: Bogota
**Experience**: senior
**Job type**: full-time
**Category**: Sales
**Industry**: Manufacturing

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Bogota-Colombia/Account-Executive-Off_JR1131110-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a404032d-98e

## Description

## About the Function

The Sales team at Diageo builds relationships that bring products to life, partnering with customers across markets, channels, and occasions.

## About the Role

Lead the commercial development and execution of the Supermarkets channel across Bogotá and Cundinamarca, driving sustainable growth, distribution expansion, portfolio development, and in-store execution excellence.

### Key Responsibilities

#### 1. Supermarkets Channel Development

- Lead the commercial agenda for supermarkets across Bogotá and Cundinamarca, ensuring sustainable volume growth, market share development, and profitability.

- Identify new business opportunities through customer acquisition, distribution expansion, and portfolio optimization.

- Develop customer plans focused on assortment, pricing, promotional effectiveness, and execution excellence.

- Strengthen relationships with key customers and distributor partners.

#### 2. Mass Channels & Route-to-Market Development

- Support the regional strategy to accelerate numeric distribution and market coverage across Traditional Trade (TAT) and Local Consumption channels.

- Partner with the Mass Channels team to identify distribution gaps, prioritize territories, and unlock growth opportunities.

- Drive route-to-market initiatives to improve commercial productivity, customer reach, and portfolio availability.

#### 3. Commercial Capabilities & Team Development

- Act as a capability development partner for the Mass Channels team, strengthening commercial execution, customer management, and business planning.

- Promote best practices in territory management, sales effectiveness, portfolio execution, and performance tracking.

- Influence and mobilize cross-functional and distributor teams to deliver regional priorities.

#### 4. Business Performance & Execution Excellence

- Monitor key commercial KPIs, including sales growth, numeric distribution, rate of sale, market share, and execution standards.

- Translate business insights into actionable commercial plans to address performance gaps and capture growth opportunities.

- Collaborate with Sales, Customer Marketing, Revenue Growth Management, and distributor partners to maximize investment effectiveness.

### Experience / Skills Required

#### Experience

- Experience in commercial roles within FMCG, preferably in Modern Trade, Supermarkets, Traditional Trade, or distributor management.

- Proven ability to manage commercial negotiations, customer relationships, and business development initiatives.

#### Functional & Leadership Skills

- **Commercial Acumen**: Strong understanding of customer profitability, portfolio management, pricing, and promotional effectiveness.

- **Strategic Thinking**: Ability to identify market opportunities and translate commercial priorities into executable plans.

- **Route-to-Market & Distribution**: Knowledge of distribution models, territory development, numeric distribution, and sales productivity.

- **Performance Management**: Strong analytical capabilities and ability to manage KPIs, identify gaps, and implement corrective actions.

- **Influencing & Collaboration**: Ability to engage, coach, and mobilize teams without necessarily having direct reporting lines.

- **Execution Excellence**: Results-oriented mindset with strong planning, prioritization, and follow-through capabilities.

- **Adaptability & Ownership**: Ability to operate in dynamic environments, challenge existing ways of working, and proactively drive business improvements.

### Key Success Measures

- Sustainable sales growth and market share development in the Supermarkets channel.

- Expansion of numeric distribution and customer coverage across priority territories.

- Improvement in rate of sale and portfolio execution across key channels.

- Increased commercial productivity and effectiveness of the Mass Channels team.

- Strong execution of regional commercial plans and effective collaboration with distributor partners.

## Skills

### Required
- Commercial Acumen
- Strategic Thinking
- Route-to-Market & Distribution
- Performance Management
- Influencing & Collaboration
- Execution Excellence
- Adaptability & Ownership

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Bogota-Colombia/Account-Executive-Off_JR1131110-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)