# Principal Product Marketing Manager - IIS

**Company**: Huntress
**Location**: United States of America
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $180,000 to $210,000 base plus bonus and equity
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/huntress/jobs/8047700003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/principal-product-marketing-manager-iis-a39a6f6e-306/

## Description

As the Principal Product Marketing Manager for the Huntress In-house IT and Security (IIS) segment, you will create next-level narratives, new content, and enablement that resonate with your segment so that marketing, sales, and channel partners can have more relevant conversations and close more business, faster.

Responsibilities:

- Own IIS segment positioning, value propositions, message architecture, proof points, and a repeatable bill of materials across the personas and key industries of your segment.

- Conduct ongoing research and analysis to improve the IIS motion, including representing the voice of IIS buyers and their needs in product launch and roadmap conversations.

- Partner with Product Marketing peers to adapt portfolio and platform content for IIS audiences and key industries.

- Partner with Campaigns and Growth Marketing to turn audience insight into demand programs, nurture streams, outreach, livestreams, buyer guides, verticalized content, comparison content, business-case tools, demo narratives, and other mid- and bottom-funnel assets.

- Equip SDRs, AEs, and Customer Account Managers with talk tracks, discovery questions, objection handling, content, and enablement.

- Support the Channel team with vertical-specific content, battle cards, and the core narratives used to train VARs and distributors, working alongside Channel SEs.

- Work with our Microsoft alliance team to develop and refine the partnership story and related content, including how Huntress helps customers get more value from their Microsoft licensing.

- Use AI to orchestrate repeatable workflows for market and buyer analysis, research, and content development, thoughtfully validating outputs for accuracy, relevance, and quality.

Requirements:

- 6+ years of product marketing experience, including 3+ years in B2B cybersecurity software, with measurable results.

- Experience marketing and selling to in-house IT and security buyers, with experience serving small and midsized businesses preferred.

- Buyer-centric mindset and naturally frame messages around pain points, buying triggers, personas, decision-making, and outcomes.

- Ability to turn complex technical ideas into clear, compelling narratives for both business decision makers and technical practitioners.

- Experience partnering hands-on with Campaigns or Growth Marketing teams to create programs, nurture streams, and content that contributed to pipeline.

- Experience working with sales and channel partners, including VARs and distributors.

- Collaborative and effective communication style.

- Ability to orchestrate AI-supported workflows for research, analysis, and writing, while applying sound judgment to validate and improve the output.

What We Offer:

- 100% remote work environment

- Generous paid time off policy, including vacation, sick time, and paid holidays

- 12 weeks of paid parental leave

- Highly competitive and comprehensive medical, dental, and vision benefits plans

- 401(k) with a 5% contribution regardless of employee contribution

- Life and Disability insurance plans

- Stock options for all full-time employees

- One-time $500 reimbursement for building/upgrading home office

- Annual allowance for education and professional development assistance

- $75 USD/month digital reimbursement

- Access to the BetterUp platform for coaching, personal, and professional growth

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- product marketing
- B2B cybersecurity software
- AI
- market analysis
- content development

### Nice to have
- Microsoft licensing
- channel marketing
- vertical-specific content

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/huntress/jobs/8047700003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)