# Manager, Organic Growth & Conversion

**Company**: Pattern
**Location**: Lehi, UT
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full-time (Salary)
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.lever.co/pattern/e34afb93-9c1f-4b14-885c-2f95caffd683?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a33c7d16-4c7

## Description

We are seeking a Manager, Organic Growth & Conversion to lead and evolve Pattern's organic growth strategy across SEO, GEO, and AEO, while turning organic traffic into measurable business impact.

Responsibilities:

- Own and revitalize Pattern's end-to-end organic strategy, treating SEO, GEO, and AEO as one unified system.

- Build and evolve how Pattern shows up in AI-driven answer engines and generative search experiences.

- Own conversion once organic traffic arrives, partnering with UI/UX and product teams on landing page experience and running structured A/B tests.

- Coordinate cross-functional work across content, web/dev, product, brand, and paid media teams to execute a single, unified organic roadmap.

- Build systems and reporting that move the team from one-off audits toward repeatable, data-informed processes that scale.

- Use technical and data tooling to prioritize work and prove impact.

- Report on performance across the full funnel and translate findings into a strategy leadership can act on.

Requirements:

- 5 or more years of experience in SEO, with hands-on exposure to GEO, AEO, and AI search surfaces.

- Strong understanding of technical layer: site architecture, crawlability, core web vitals, and structured data and schema markup.

- Real experience with CRO and A/B testing, including experimentation design, statistical significance, and turning results into decisions.

- Working knowledge of UI/UX principles and how design decisions affect both search performance and conversion.

- Comfort with data, including pulling insights from analytics tools and building or interpreting dashboards.

- Expertise with AI tools, both for optimizing for AI-driven search and for making your own workflow more efficient.

- A track record of leading cross-functional initiatives, influencing teams you don't directly manage toward a shared goal.

- Systems thinking, with a default instinct toward how this scales.

- Strong communication skills, able to translate technical search and testing concepts for a leadership or generalist audience.

- Bachelor's degree required.

Benefits:

- Unlimited PTO

- Paid Holidays

- Onsite Fitness Center

- Company Paid Life Insurance

- Casual Dress Code

- Competitive Pay

- Health, Vision, and Dental Insurance

- 401(k) match

## Skills

### Required
- SEO
- GEO
- AEO
- AI
- CRO
- A/B testing
- UI/UX
- data analysis
- analytics tools
- AI tools

### Nice to have
- ecommerce
- marketplace industry background
- experience partnering with product, design, and engineering teams

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/pattern/e34afb93-9c1f-4b14-885c-2f95caffd683?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)