# Industrial Trade Marketing Supervisor

**Company**: 3M
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Manufacturing
**Wikidata**: https://www.wikidata.org/wiki/Q159433

**Apply**: https://3m.wd1.myworkdayjobs.com/en-US/Search/job/IN-Bangalore-Kar/SIBG-Industrial-Trade-Marketing-Supervisor_R01167644?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a29a67ce-502

## Description

The Industrial Trade Marketing Supervisor is responsible for leading a team of Industrial Trade Marketers to drive market development, channel engagement, customer acquisition, demand generation, and revenue growth for the SIBG product portfolio.

**Team Leadership & People Management**

- Lead, coach, and develop a team of Industrial Trade Marketers to achieve business objectives and market growth targets.

- Establish clear performance goals, KPIs, and development plans for team members.

- Conduct regular field coaching, performance reviews, and capability-building sessions.

- Foster a high-performance, customer-centric, and collaborative culture.

- Ensure effective territory coverage and resource allocation.

**Trade Marketing Strategy & Execution**

- Develop and execute industrial trade marketing plans aligned with SIBG growth objectives & Trade driven KPIs.

- Drive market penetration initiatives across key industrial segments and customer groups.

- Implement product launch programs, promotional campaigns, and market activation activities.

- Collaborate with sales leadership to identify market opportunities and address competitive challenges.

- Ensure consistent execution of trade marketing standards and brand guidelines across all territories.

**Channel & Customer Development**

- Strengthen relationships with distributors, dealers, industrial partners, and key accounts.

- Design and execute channel engagement programs that improve partner productivity and loyalty.

- Support strategic customer acquisition and retention initiatives.

- Identify opportunities to increase wallet share and cross-sell SIBG products.

**Business Planning & Analytics**

- Monitor market trends, customer needs, and competitor activities to identify growth opportunities.

- Analyze sales performance, campaign effectiveness, and ROI of marketing initiatives.

- Prepare regular business reviews, market intelligence reports, and performance dashboards.

- Recommend corrective actions and business improvement plans based on market insights.

**Cross-Functional Collaboration**

- Work closely with Sales, Product Management, Training, Supply Chain, and Marketing teams to execute business plans.

- Facilitate communication between field teams and corporate stakeholders.

- Ensure alignment between product positioning, customer needs, and field execution.

**Operational Excellence**

- Manage trade marketing budgets and ensure optimum utilization of resources.

- Ensure compliance with company policies, processes, and governance requirements.

- Drive continuous improvement in execution excellence, reporting accuracy, and market coverage.

**Trade Key Performance Indicators (KPIs)**

- Revenue and growth achievement for SIBG product portfolio.

- Market share growth through Trade Coverage expansion & Shelf share gain in trade outlets.

- Team productivity and performance attainment.

- Channel engagement and partner activation metrics.

- Trade marketing campaign ROI.

- Product launch effectiveness and market penetration.

- Quality and timeliness of reporting and market intelligence.

**Qualifications & Experience**

- Bachelor's degree in Business, Marketing, Engineering, or related field.

- MBA or post-graduate qualification preferred.

- 10+ years of experience in trade marketing, channel management, or business development.

- Minimum 5+ years of experience managing teams in the trade marketing domain.

- Strong understanding of industrial products, channel ecosystems, and trade/retail engagement.

- Experience in executing trade marketing programs and driving commercial results.

## Skills

### Required
- Trade Marketing
- Channel Management
- Business Development
- Team Leadership
- Marketing Strategy

### Nice to have
- MBA
- Post-graduate qualification

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Source: [Apply at 3m.wd1.myworkdayjobs.com](https://3m.wd1.myworkdayjobs.com/en-US/Search/job/IN-Bangalore-Kar/SIBG-Industrial-Trade-Marketing-Supervisor_R01167644?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)