# Senior Digital Merchandiser- Franchise Lifecycle Planning

**Company**: Electronic Arts
**Location**: Redwood City, California
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Ticker**: EA
**Wikidata**: https://www.wikidata.org/wiki/Q173941

**Apply**: https://jobs.ea.com/ko_KR/careers/JobDetail/Senior-Digital-Merchandiser-Franchise-Lifecycle-Planning/216380?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a27e3b40-349

## Description

As part of the Global Partners team, you will drive merchandising strategy and lifecycle planning across EA's global digital and first-party ecosystem.

Key Responsibilities:

- Build comprehensive franchise merchandising plans across partner channels and commercial programs.

- Collaborate with internal partners to align on planning requirements and ensure launch readiness.

- Optimize franchise campaign amplification and discovery with external partners.

- Identify opportunities for experimentation and data-driven testing.

- Deliver executive updates, forecast variance analyses, and risk management assessments.

- Provide guidance to account managers, trade marketing, and paid media teams.

- Govern partner merchandising asset strategies.

Qualifications:

- Minimum 5 years of experience in eCommerce, merchandising, or marketing roles within the gaming and digital entertainment industry.

- Proven experience in designing and optimizing digital consumer journeys.

- Strong narrative storytelling skills.

- Proactive ownership and project management skills.

- Deep knowledge of digital storefront operations and the global gaming landscape.

- Experience collaborating with global cross-functional teams.

- Bachelor's degree in Business, Marketing, or a related field.

Electronic Arts supports a balanced life with wellness programs that emphasize physical, emotional, financial, professional, and community well-being.

## Skills

### Required
- eCommerce
- merchandising
- marketing
- project management
- data analysis

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Source: [Apply at jobs.ea.com](https://jobs.ea.com/ko_KR/careers/JobDetail/Senior-Digital-Merchandiser-Franchise-Lifecycle-Planning/216380?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)