# Growth Marketing Manager, SMB Ads **Company**: OpenAI **Location**: San Francisco **Work arrangement**: hybrid **Experience**: senior **Job type**: Full time **Salary**: $177K - $196K **Category**: Marketing **Industry**: Technology **Wikidata**: https://www.wikidata.org/wiki/Q124605186 **Apply**: https://jobs.ashbyhq.com/openai/dc503400-f7a8-4ad4-b50b-b33d2d12cc2d?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_a1bab5ff-0fa ## Description ## Compensation The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The salary range for this role is $177K - $196K, plus generous equity, performance-related bonus(es) for eligible employees, and the following benefits. Benefits include: - Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts - Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit) - 401(k) retirement plan with employer match - Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks) - Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees - 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time - Mental health and wellness support - Employer-paid basic life and disability coverage - Annual learning and development stipend to fuel your professional growth - Daily meals in our offices, and meal delivery credits as eligible - Relocation support for eligible employees - Additional taxable fringe benefits, such as charitable donation matching and wellness stipends ## About the Team OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time. ## About the Role We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time. Responsibilities include: - Executing growth experiments across acquisition, activation, lifecycle, and early retention - Building email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value - Using AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems - Partnering with Growth, Product, Engineering, Data Science, and Marketing Operations to turn strategy into shipped experiments and measurable learnings - Supporting improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education - Maintaining experiment documentation, QA checklists, learnings, and performance readouts - Translating ambiguous growth ideas into concrete tests, campaign plans, launchable assets, and clear next steps - Helping identify new ways to convert, activate, retain, and grow SMB advertisers ## Requirements You might thrive in this role if you: - Have experience in growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, or performance marketing - Have shipped campaigns, experiments, automations, landing page tests, lifecycle programs, or conversion initiatives - Are comfortable working across ambiguous, fast-moving growth problems with incomplete information - Can interpret funnel metrics, campaign performance, experiment results, and customer behavior signals - Are fluent with AI tools and use them to accelerate marketing execution, workflow automation, analysis, personalization, prototyping, or internal tooling - Have strong writing and customer judgement, especially for translating product value into clear SMB-facing messaging - Enjoy working across Marketing, Product, Engineering, Data Science, and Operations - Have experience with SMB growth, self-serve funnels, advertiser growth, PLG SaaS, marketplaces, commerce, fintech, local services, creator tools, or other high-volume customer funnels - Have experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, or retention programs - Have familiarity with ads products, SMB acquisition, campaign setup, advertiser education, or self-serve growth funnels, including platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, Snap or similar - Are comfortable using no-code or low-code tools, analytics tools, marketing automation platforms, SQL, scripting, or AI-assisted coding workflows to create leverage ## Skills ### Required - growth marketing - lifecycle marketing - GTM engineering - marketing operations - product growth - demand generation - performance marketing - AI tools - data analysis - customer behaviour ### Nice to have - SMB growth - self-serve funnels - advertiser growth - PLG SaaS - marketplaces - commerce - fintech - local services - creator tools - CRM - segmentation - activation - onboarding - winback - retention programs - ads products - SMB acquisition - campaign setup - advertiser education - self-serve growth funnels --- Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/openai/dc503400-f7a8-4ad4-b50b-b33d2d12cc2d?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)