# Director of Channel Planning

**Company**: Adobe
**Experience**: senior
**Job type**: full-time
**Salary**: $157,300 - $315,100 annually
**Category**: Marketing
**Industry**: Technology

**Apply**: https://adobe.wd5.myworkdayjobs.com/en-US/external_experienced/job/San-Francisco/Director--Channel-Planning_R170685?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a178abb6-5b4

## Description

This role provides a rare chance to develop a new function as Adobe moves advertising operations in-house, replacing outside agencies with an AI-based engine.

You will lead and develop a team of Channel Planners who convert marketing strategy into media plans for Adobe's Global audience segments.

Key initiatives include:

- Building and managing a group of Channel Planners located in key regions

- Ensuring all regions use Adobe adtech where it makes sense

- Establishing a framework for the team's interaction with regional marketing leaders

- Collaborating with Adobe's media-buying team in India

- Driving smarter audience targeting and data-sharing across regions and campaigns

The successful candidate will be a Director-level leader with 10+ years of experience in digital advertising/media, and a proven track record of building new teams or functions from scratch.

The expected pay range for this position is $157,300 - $315,100 annually.

## Skills

### Required
- digital advertising
- media buying
- campaign execution
- team leadership
- strategy development

### Nice to have
- Adobe marketing and advertising tools
- overseas or offshore execution teams management
- business and consumer advertising
- planning and buying side of advertising

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Source: [Apply at adobe.wd5.myworkdayjobs.com](https://adobe.wd5.myworkdayjobs.com/en-US/external_experienced/job/San-Francisco/Director--Channel-Planning_R170685?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)