# General Trade Sales Associate Manager - HK Foods Retail

**Company**: Unilever
**Location**: Hong Kong
**Experience**: senior
**Job type**: full-time
**Category**: Sales
**Industry**: Retail

**Apply**: https://unilever.wd3.myworkdayjobs.com/en-US/Unilever_Experienced_Professionals/job/Hong-Kong-Hong-Kong/General-Trade-Sales-Associate-Manager---HK-Foods-Retail_R-1190539-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_a130249e-d9e

## Description

The General Trade Sales Associate Manager drives sales growth and profitability for Hong Kong Foods Retail's General Trade channel through effective customer and distributor management, sales planning and in-market execution.

You'll join a supportive, hands-on team where curiosity, reliability and collaboration are valued, with opportunities to strengthen core capability in General Trade sales, customer relationship management, commercial negotiation and channel development.

**KEY RESPONSIBILITIES**

- Develop and execute sales plans for assigned General Trade customers and distributors in Hong Kong, taking ownership of sales, distribution and profitability targets.

- Build and maintain strong relationships with distributors, wholesalers and General Trade customers through regular customer visits and business reviews, identifying opportunities to grow sales and strengthen long-term partnerships.

- Negotiate and manage customer agreements, trading terms, pricing and incentive programmes within agreed commercial guidelines, balancing business growth with profitability.

- Identify and develop new customers, outlets and sales opportunities to expand distribution, increase product availability and strengthen market coverage across Hong Kong's General Trade channel.

- Monitor sell-in, sell-out, stock levels and customer performance, and implement corrective actions to close sales gaps. Work with distributors and Trade Marketing to deliver new product launches, promotions and in-store visibility.

- Provide customer-level sales forecasts and partner with Supply Chain, Finance and Marketing to align demand, stock availability and promotional plans, supporting timely order fulfilment and effective management of trade investment.

**REQUIRED QUALIFICATIONS**

- Bachelor's degree or equivalent practical experience in Business Administration, Marketing or a related discipline.

- At least 5 years of relevant experience in FMCG sales, General Trade, distributor or channel management, with direct responsibility for customer relationships and sales target delivery.

- Sound understanding of Hong Kong's General Trade channel, with experience in customer and distributor management, commercial negotiation and new business development.

- Good organisation and communication skills, with the ability to manage multiple deadlines, follow through on details and collaborate across functions.

- Proficiency in Microsoft Excel and PowerPoint; experience with Power BI or similar tools is a plus. Professional proficiency in written and spoken English and Chinese is required.

**PREFERRED QUALIFICATIONS**

- Experience in the fast-moving consumer goods, food or retail sector.

- Experience creating dashboards or using data-visualisation tools.

- Exposure to forecasting, customer investment tracking or commercial project coordination.

## Skills

### Required
- Microsoft Excel
- PowerPoint
- Power BI
- English
- Chinese
- Business Administration
- Marketing
- FMCG sales
- General Trade
- distributor management
- commercial negotiation

### Nice to have
- data-visualisation tools
- forecasting
- customer investment tracking
- commercial project coordination

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Source: [Apply at unilever.wd3.myworkdayjobs.com](https://unilever.wd3.myworkdayjobs.com/en-US/Unilever_Experienced_Professionals/job/Hong-Kong-Hong-Kong/General-Trade-Sales-Associate-Manager---HK-Foods-Retail_R-1190539-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)