# Product Marketing Lead, Business Insurance

**Company**: Gusto
**Location**: Atlanta, GA - Hybrid
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $153,000 - $187,000/yr in Denver and Atlanta, and $180,000 - $221,000/yr for San Francisco and New York
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/gusto/jobs/8357701?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9fe13067-bd5

## Description

We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market, and to find product-market fit through a growth-oriented test-and-learn approach.

You'll own go-to-market for Gusto Business Insurance, which helps small businesses get workers' comp and general business insurance alongside payroll. You'll drive research, segmentation, messaging and positioning, GTM launches, and adoption.

Responsibilities:

- Architect & Execute GTM Strategy: Lead go-to-market strategy and execution for business insurance, partnering with Growth, Product and Marketing.

- Turn Insights Into Action: Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy.

- Drive Cross-Functional Alignment & Accountability: Work across Product, Sales, Marketing, Data Science, and Finance to agree on shared goals and coordinate execution.

- Make Growth Channels Self-Serve: Define requirements and program parameters, work with the Growth team on what they build and how it runs.

- Own Performance & Optimization: Define success metrics and track performance across initiatives.

- Work AI-First: Use AI tools to accelerate research, synthesize insights, and refine positioning and content with speed and precision.

Requirements:

- 8+ years of experience in marketing or product management and 3+ in product marketing

- Track record of shaping GTM strategy in ambiguous yet highly ambitious environments

- Ability to move between strategic planning and hands-on execution

- Excellent cross-functional collaboration and communication skills

- Deep experience with customer segmentation, positioning, pricing, and GTM planning

- Experience in insurtech, SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus

- AI fluent: has built AI workflows for research, content, or reporting and uses them to change how a team works

Compensation: $153,000 - $187,000/yr in Denver and Atlanta, and $180,000 - $221,000/yr for San Francisco and New York

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## Skills

### Required
- AI
- customer segmentation
- positioning
- pricing
- GTM planning
- product marketing

### Nice to have
- insurtech
- SMB
- fintech
- HR/benefits/payroll tech

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/gusto/jobs/8357701?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)