# Product Marketing Manager

**Company**: Weave
**Location**: Lehi, Utah
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://jobs.ashbyhq.com/weave/611adebb-6621-4c87-8d94-fc1a9c433b49?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9fb34258-a69

## Description

We are seeking a strategic, data-driven Product Marketing Manager to own the inbound and growth product marketing strategy for Weave's AI-powered healthcare solutions.

This role will be the expert on Weave's key verticals, map out their unique workflows, and translate our value proposition into accelerated pipeline and revenue.

**Responsibilities:**

- Market Strategy & Positioning: Define and own the GTM strategy for Mid-Market and Enterprise segments.

- Customer Validation & ROI: Cultivate a robust collection of market-based narratives that showcase the impact of Weave.

- Buyer Journey Mapping: Map the complex enterprise buying committee.

- Sales Partnership: Act as the strategic partner to our Mid-Market and Enterprise Sales leaders.

- Market Intelligence: Conduct deep-dive research into industry trends and macroeconomic factors affecting large-scale healthcare providers.

- Competitive Intelligence: Monitor and analyze the competitive landscape within the healthcare communication and practice management space.

**Requirements:**

- 3-8 years of Product Marketing experience in B2B SaaS, with a proven track record of managing a specific industry vertical or business unit.

- Preferably, 2 years of experience focused on Mid-Market or Enterprise SaaS and/or vertical experience in Dental or Vet.

- Market Expert: You understand that "Enterprise" isn't just "SMB but bigger."

- Market Research: You enjoy digging into market data and talking to customers to find the "hidden" pain points that competitors are missing.

- Exceptional Writing: Ability to take complex technical jargon and turn it into simple, compelling copy.

- Communication: Strong and clear speaking and written communication skills to find alignment, drive results, and influence outcomes with multiple stakeholders across teams.

- Lifecycle & Expansion Marketing: Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns, preferably within a B2B SaaS environment.

- Cross-Functional Leadership: Exceptional ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.

**Nice to Have:**

- Passion for improving the success of Weave customers and our mission of delivering better healthcare experiences for every practice, patient, and interaction.

- Familiarity with B2B SaaS, healthcare, dental, or patient communication software.

- Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.

- Bias for action and a strategic mindset.

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## Skills

### Required
- Product Marketing
- B2B SaaS
- Market Research
- Exceptional Writing
- Communication
- Lifecycle & Expansion Marketing
- Cross-Functional Leadership

### Nice to have
- CRM tools
- survey and interview recording tools
- data analysis tools
- internal enablement tools

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/weave/611adebb-6621-4c87-8d94-fc1a9c433b49?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)