# Senior Lifecycle Marketing Manager, Smart Card

**Company**: SoFi
**Location**: Cottonwood Heights, UT
**Experience**: senior
**Job type**: full-time
**Salary**: The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/sofi/jobs/8010637003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9fa77bd5-d8c

## Description

As a Senior Lifecycle Marketing Manager, you will play a critical role in driving Smart Card planning and ongoing growth for the product and its product features.

We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs.

This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle.

Responsibilities:

- Develop comprehensive lifecycle marketing strategies to drive card account opens, funding, card activation and ongoing spend.

- Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.

- Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive ongoing spend, rewards redemption and upsell.

- Design and deploy educational content strategies to help members build their credit profile through responsible use of their secured Smart Card.

- Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).

- Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.

- Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership.

- Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.

- Direct campaign priorities with Lifecycle Marketing Tech Ops.

Requirements:

- Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)

- 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.

- A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale.

- Strong analytical chops with experience using various testing methodologies.

- Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.

- Effective verbal and written communication skills.

- Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.

- Experience working in a regulated industry (FinTech or Wealth Management) is highly preferred.

- Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.

Nice to have:

- MBA or other advanced degrees

- Previous finance, tech, or brokerage industry experience.

Compensation and Benefits: The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

## Skills

### Required
- lifecycle marketing
- data-driven insights
- personalized communications
- marketing automation
- performance analysis
- cross-functional collaboration

### Nice to have
- AI-driven insights
- machine learning models
- MBA or other advanced degrees
- Previous finance, tech, or brokerage industry experience

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/sofi/jobs/8010637003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)