# Head of Commercial Marketing, Grocery & Retail **Company**: Deliveroo **Location**: London **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/deliveroo/jobs/8274014?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_9f3c32b3-9cd ## Description We are looking for a Head of Commercial Marketing, Grocery & Retail to own the New Verticals merchant and ads marketing strategy end-to-end. About the role: - Own the New Verticals merchant and ads marketing strategy end-to-end, reporting into the Merchant & Ads Integrated Marketing Director. - Responsible for the creation and deployment of New Verticals merchant marketing playbooks across co-marketing, promotions, and ads. - Responsible for the creation and deployment of the New Verticals sell-in strategy and associated sell-in materials for adoption by local teams. - Support local marketing teams with key enterprise merchant relationships at the global level, and support local New Verticals marketing initiatives. Ads & Monetization Strategy: - Own the New Verticals specific ads and monetization strategy across owned and external surfaces, feeding into the global monetization strategy. - Lead pricing, packaging, and investment decisions for merchant advertising in your category, in partnership with Commercial and Finance. Category Playbook: New Verticals: - Own and evolve the New Verticals merchant marketing playbook, setting how co-marketing, promotions, and advertising work for grocery and retail merchants globally. - Lead change initiatives that improve how New Verticals merchant marketing works, bringing Local Integrated Marketing and Functional Marketing along with you. Key Merchant Relationship Management: - Support local marketing teams with key enterprise merchant relationships at the global level, and support delivery of priority New Verticals marketing initiatives with those merchants. - Act as the senior escalation point for merchant issues that cross multiple markets or functions. Cross Functional Stakeholder Management: - Serve as the primary marketing partner to Merchant S&O and Commercial for New Verticals, translating category priorities into marketing and ads strategy. - Represent New Verticals in cross-functional forums, shaping the roadmap for merchant-facing and ads-facing surfaces. Sell-In Strategy & Sales Enablement: - Own the sell-in strategy for New Verticals merchant and ads programmes, defining how Commercial and Local teams pitch these programmes to merchants. - Oversee the sell-in materials, case studies, and proof points for New Verticals, using performance data to continuously refine them. Central Strategy & Market Coordination: - Own delivery of the New Verticals merchant marketing goals, coordinating a consistent strategy across all Deliveroo markets. - Report on New Verticals merchant and ads marketing performance to senior stakeholders, own specific business metrics, and lead course correction when needed. Requirements: - 7+ years of marketing experience, ideally including merchant marketing, retail media, ads, or category marketing in a consumer or marketplace business. - Track record of owning the marketing strategy for an entire team or category, and resolving complex delivery challenges that span multiple teams or functions. - Experience managing people, and comfortable managing other people managers as your team grows. - Strong commercial acumen, seen as a go-to expert for merchant or ads marketing, using business and financial data to make sound decisions in ambiguous situations. - Confident communicator, able to present complex ideas to large groups and flex your style for directors and department leadership. - Skilled at establishing and owning cross-functional partnerships, using relationships and creative thinking to work through conflict. - Proven ability to lead change initiatives that improve how a team or category works, bringing others along with you. - Excellent written and verbal communication skills, with the ability to synthesise complex, cross-functional inputs into a clear plan and narrative. ## Skills ### Required - marketing strategy - merchant marketing - retail media - ads - category marketing - commercial acumen - communication - cross-functional partnerships - change management --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/deliveroo/jobs/8274014?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)