# Senior Director, Product Proposition & Distribution Engagement

**Company**: Prudential
**Location**: Singapore
**Experience**: senior
**Job type**: full-time
**Category**: Finance
**Industry**: Finance

**Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Singapore-Group-Head-Office/Senior-Director--Product-Proposition---Distribution-Engagement_26080008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9f03fcf5-372

## Description

Prudential’s purpose is to be partners for every life and protectors for every future.

The Senior Director Product Propositions & Distribution Enablement will lead the Group’s end to end product proposition development and distribution enablement across all product lines including Health & Protection, Wealth/HNW and Retirement solutions.

**Key Responsibilities:**

**Group Product Proposition Strategy**

- Drive proposition innovation, including repackaging existing products to unlock new customer segments or activate underpenetrated distribution channels or customer segments

- Lead customer-centric product positioning across Health & Protection, Wealth/HNW and Retirement

- Using internal and external research, translate customer and consumer insights into new product proposition ideas.

- Translate external trends e.g. socio-demographic, market, technology, into new product propositions

**Distribution Enablement**

- Support LBUs in defining end-to-end go-to-market strategies, including target customer segments, channel strategies and value proposition articulation

- Ensure seamless and effective deployment of new products into sales. This includes ensuring proper execution and follow-through of new product go-to-market strategies in collaboration with LBU teams.

- Embed distribution considerations upfront in product designs, ensuring propositions are channel-appropriate

- Enhance sales activation and campaign effectiveness, improving conversion and product uptake

- Act as the bridge between Group Product and Group Distribution teams (Agency, Partnership)

- Ensure Group Product involvement in Group/LBU distribution-led product discussions and go-to-market decisions

- Partner with distribution teams to translate product propositions into sales strategies and campaigns

- Establish a closed-loop feedback mechanism to incorporate distributor insights into ongoing proposition development

- Support distribution channels with product bundling propositions and campaign

- Lead product storytelling and sales concept development, ensuring propositions are clearly understood and effectively communicated to distribution channels

- Drive bundling of products and value-added services into compelling, channel-specific propositions

**Cross-Functional Collaboration**

- Product storytelling: support LBUs with bundling sales concepts or product storytelling with existing and new product designs

- Collaborate with group stakeholders to get input for proposition innovation and ensure buy-in and effective roll-out of proposition strategies across the organisation

- Collaborate with Group- and LBU Product, Customer and Marketing to ensure seamless alignment with product proposition development, using a customer centric approach

- Provide input as required input to consumer or distribution research from a product and proposition perspective

- Drive end-to-end ownership from proposition design to market delivery, reducing fragmentation across functions

**Thought leadership and capability building**

- Build proposition and distribution activation capabilities across markets through training and toolkits, best practice sharing, case studies and success stories

- Elevate product storytelling and go-to-market capabilities across LBUs

**Team Leadership**

- PruWay culture carrier who embodies and exhibits the PruWay values as we set up the new function.

- Lead and support the team build out, ensuring alignment with the target operating model.

- Work in close collaboration and in alignment with the markets.

**Education and Experience**

- Bachelor’s degree in Business, Marketing, Economics, Actuarial Science or another relevant field

- 15+ years of experience in life insurance product management, product proposition or product strategy/consultancy

- Strong exposure to insurance distribution; good understanding of distribution dynamics across Asian markets, including at a minimum tied agency and bancassurance distribution

- Knowledge and experience in regional or multi-market roles would be an advantage

- Understanding of regulatory environments and consumer preferences across different markets.

- Track record of leading customer‑centric, innovative insurance propositions across multiple markets

- Strong strategic thinking, communication, and stakeholder management skills.

## Skills

### Required
- product management
- product proposition
- distribution enablement
- strategic thinking
- communication
- stakeholder management

### Nice to have
- behavioural science
- regulatory considerations
- actuarial knowledge
- risk management
- executive communication

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Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Singapore-Group-Head-Office/Senior-Director--Product-Proposition---Distribution-Engagement_26080008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)