# Lead, Ads Prospecting & Customer Intelligence **Company**: OpenAI **Location**: San Francisco **Work arrangement**: hybrid **Experience**: senior **Job type**: Full time **Salary**: $287K - $318K **Category**: Marketing **Industry**: Technology **Wikidata**: https://www.wikidata.org/wiki/Q124605186 **Apply**: https://jobs.ashbyhq.com/openai/fa5114ae-c6ff-4bbd-9e21-5dcfafd032f7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_9eb96fc8-2df ## Description We are hiring a Lead, Ads Prospecting & Growth Intelligence to build the intelligence and orchestration platform powering OpenAI’s ads business. This person will help us identify the right companies and people, understand why they are relevant, determine the right next action, and learn from what happens afterward. ## Compensation - $287K – $318K • Offers Equity The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits. - Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts - Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit) - 401(k) retirement plan with employer match - Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks) - Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees - 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law) - Mental health and wellness support - Employer-paid basic life and disability coverage - Annual learning and development stipend to fuel your professional growth - Daily meals in our offices, and meal delivery credits as eligible - Relocation support for eligible employees - Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided. ## About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. ## In This Role, You Will - Lead the function’s strategy, roadmap, operating model, and adoption. Connect platform investments to measurable advertiser and business outcomes. - Define a unified prospect, account, contact, and advertiser data model. Establish standards for identity, data quality, provenance, freshness, confidence, and consent. - Combine market, intent, behavioral, product, CRM, campaign, and customer-success signals to improve targeting and customer engagement. - Design enrichment and verification workflows. Evaluate in-house capabilities, platforms, vendors, APIs, AI, and human review to select effective solutions. - Develop scoring and next-best-action models using customer fit, intent, activity, reachability, lifecycle stage, and growth potential. - Connect intelligence to action across sales, marketing, product, paid media, partners, and lifecycle journeys through coordinated routing and activation. - Enable marketers to create audiences, configure triggered journeys, run experiments, and execute campaigns through intuitive systems with quality checks and approvals. - Build feedback loops that use outreach, engagement, conversion, spend, retention, churn, and customer-success outcomes to improve targeting and lifecycle decisions. - Measure data quality, coverage, targeting accuracy, deliverability, conversion, and incremental value. Establish permissions, suppression, auditability, and provider-performance standards. ## You Might Thrive in This Role If You - Bring substantial experience building go-to-market systems, customer-data products, growth platforms, lifecycle infrastructure, revenue systems, or marketing technology. - Demonstrate ownership of platforms that connect data, decisions, and workflows to measurable commercial outcomes. - Apply strong product judgment to prioritize opportunities, define useful solutions, and sequence delivery. - Translate identity resolution, enrichment, scoring, segmentation, routing, experimentation, and feedback loops into clear system requirements. - Design practical solutions with marketers and sales teams, grounded in their campaign and customer workflows. - Explore data and test ideas with tools such as analytics platforms, SQL, APIs, automation, or AI-assisted prototyping. Production engineering experience is not required. - Evaluate build, buy, and integration choices across CRM, marketing automation, customer data platforms, and campaign-execution systems. - Lead a small team and build alignment with senior cross-functional partners. - Apply sound judgment to privacy, consent, deliverability, data rights, governance, and customer trust. - Bring relevant experience in advertising, SMB or self-serve businesses, product-led SaaS, marketplaces, commerce, fintech, enterprise go-to-market, or other multi-segment customer journeys. ## Skills ### Required - customer-data products - growth platforms - lifecycle infrastructure - revenue systems - marketing technology - analytics platforms - SQL - APIs - automation - AI-assisted prototyping - CRM - marketing automation - customer data platforms - campaign-execution systems ### Nice to have - Experience building prospecting or customer intelligence platforms for advertising, SMB, or self-serve businesses - Track record combining customer and intent data to improve targeting and conversion - Experience deploying enrichment, scoring, and next-best-action models across marketing and sales - Experience integrating data vendors, CRM, marketing automation, and customer data platforms - Hands-on experience using SQL, APIs, automation, or AI to validate growth solutions --- Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/openai/fa5114ae-c6ff-4bbd-9e21-5dcfafd032f7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)