# Marketing Manager

**Company**: Technicolor Games
**Location**: US-Chicago, IL
**Experience**: senior
**Job type**: full-time
**Category**: Marketing

**Apply**: https://transperfect.wd5.myworkdayjobs.com/en-US/transperfect/job/US-Chicago-IL/Marketing-Lead_R2025-241164?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9e85ac3c-d83

## Description

As the Marketing Manager at Technicolor Games, you will drive brand awareness, thought leadership, and demand generation across our global markets.

You’ll play a critical role in shaping how the world’s leading developers and publishers perceive Technicolor Games, building our presence through compelling content, events, and digital campaigns.

This is a B2B role focused on client engagement , not game launches , ideal for someone who thrives at the intersection of creative services, tech, and storytelling.

### Key Responsibilities

#### Marketing Strategy & Brand Positioning

- Develop and implement integrated marketing plans to elevate Technicolor Games’ global profile.

- Craft messaging and positioning that reflects our creative capabilities and client-first approach.

- Partner closely with Sales and Production to align marketing efforts with business goals.

#### Content & Thought Leadership

- Lead the creation of high-impact content including case studies, blogs, videos, presentations, and whitepapers.

- Build narratives that showcase our talent, craft, and client partnerships.

- Manage external creative partners, writers, and vendors as needed.

#### Campaigns & Lead Generation

- Plan and execute digital marketing campaigns across channels like LinkedIn, email, and industry platforms.

- Optimize content and campaigns for lead generation, conversion, and pipeline acceleration.

#### Events & Community Engagement

- Support event strategy and execution for industry conferences (e.g., GDC, Gamescom, XDS, Tokyo Game Show).

- Create collateral and booth assets, coordinate with BD teams, and manage post-event follow-up content.

#### Analytics & Optimization

- Track marketing KPIs and report on campaign performance, content engagement, and ROI.

- Use insights to inform future campaigns and continuously improve output.

#### Collaboration & Cross-Functional Alignment

- Work closely with global teams across sales, production, PR, and HR to align messaging and timing.

- Support internal communications and employer branding initiatives when needed.

### Qualifications

- 4–6 years of experience in B2B marketing, ideally in gaming, tech, entertainment, or creative services.

- Strong copywriting and content development skills.

- Experience building and executing digital campaigns and lead-gen strategies.

- Familiarity with platforms like HubSpot, LinkedIn Ads, Google Analytics, and CMS tools.

- Excellent organizational and project management skills.

- Creative, self-driven, and passionate about storytelling in the games industry.

### Nice to Have

- Understanding of the video game development pipeline and creative service providers.

- Experience supporting sales enablement and ABM (account-based marketing).

- International marketing or multi-language content experience.

- Familiarity with motion graphics, video production, or presentation design tools.

## Skills

### Required
- B2B marketing
- content development
- digital campaigns
- lead-gen strategies
- HubSpot
- LinkedIn Ads
- Google Analytics
- CMS tools
- project management

### Nice to have
- video game development pipeline
- sales enablement
- ABM
- international marketing
- multi-language content
- motion graphics
- video production
- presentation design

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Source: [Apply at transperfect.wd5.myworkdayjobs.com](https://transperfect.wd5.myworkdayjobs.com/en-US/transperfect/job/US-Chicago-IL/Marketing-Lead_R2025-241164?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)