# Partner Marketing Lead - EMEA

**Company**: Anthropic
**Location**: London, UK
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: £160,000-£200,000 GBP
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q116758847

**Apply**: https://job-boards.greenhouse.io/anthropic/jobs/5118191008
**Canonical**: https://yubhub.co/jobs/job_9e8307db-a54

## Description

As Partner Marketing Lead for EMEA, you will be the on-the-ground force that turns our partner ecosystem into a pipeline engine. You will own the design and execution of co-marketing programmes with our strategic partners , cloud providers, system integrators, resellers, and ISVs , across the region. This is a high-autonomy, high-accountability role built for a self-starter who thrives on fast execution, and measures success in qualified pipeline and the exceptional partner experience.

You will be embedded in partner relationships, working shoulder-to-shoulder with partner sales, alliance teams, and Anthropic's own GTM organisation to create moments that move deals forward and make our partners feel genuinely invested in Anthropic's success.

### Responsibilities

#### Partner Event Strategy & Execution

- Own the EMEA partner campaign calendar end-to-end: joint field events, executive briefings, partner summits, co-branded activations at tier-1 industry conferences, and bespoke partner roundtables

- Design experiences that are intentional and commercially focused , every touchpoint should move a deal or deepen a strategic relationship

- Operate with urgency; identify an opportunity, build the brief, secure resources, and execute , often within weeks, not quarters

#### Pipeline Generation & Commercial Accountability

- Set clear pipeline targets for every programme in partnership with sales leadership and hold yourself accountable to them

- Track and report on sourced and influenced pipeline, cost-per-opportunity, and partner engagement metrics , bring the data, tell the story, iterate fast

- Work closely with regional field sales and partner sales teams to ensure marketing activity maps directly to open opportunities and whitespace accounts

#### Partner Experience & Relationship Management

- Be the face of Anthropic marketing to EMEA partners , responsive, reliable, and genuinely invested in their success

- Build and maintain co-marketing programmes that make partners excited to bring Anthropic into their deals and customer conversations

- Gather partner feedback continuously and feed it back into product marketing, messaging, and content to sharpen our joint narrative

#### Cross-Functional Collaboration

- Partner closely with EMEA Alliance Managers, Field Sales, and the global Partner Marketing team to align on priorities and avoid duplication

- Coordinate with Product Marketing to ensure co-branded materials, solution briefs, and event content are crisp, current, and partner-ready

- Serve as the connective tissue between partner-facing activity and Anthropic's broader EMEA GTM motion

#### Operational Excellence

- Manage budgets with rigour , maximise partner co-invest, negotiate efficiently with vendors, and report on spend vs. return with transparency

- Build scalable programme frameworks that can be replicated across partner tiers without requiring heavy central support

- Maintain a clear view of the EMEA partner landscape and proactively identify new co-marketing opportunities before they're asked for

### Requirements

- 5–8+ years of B2B technology field marketing or partner marketing experience, with clear ownership of pipeline targets

- Experience marketing within or alongside a major cloud ecosystem (AWS, Google Cloud, Microsoft Azure) or independent software vendors (Snowflake, Databricks, etc.)

- Demonstrated track record of designing and executing partner or channel marketing programmes that generated measurable commercial outcomes

- Experience working in a partner or channel ecosystem , you understand the dynamics of co-sell, co-market, and partner-led pipeline

- Exceptional project management skills; you ship on time, on budget, and without being chased

- Strong communicator and relationship builder , equally comfortable presenting to a C-suite partner executive and collaborating with an SDR

- Based in or willing to relocate to London; ability to travel across EMEA as programmes require (estimated 25–30%)

- Fluent in English; additional European language a plus

### Nice to Have

- Familiarity with AI, developer tools, or enterprise software markets

- Start-up or high-growth company experience , comfortable building structure where little exists

- Proficiency with marketing operations tools (Salesforce, Marketo or HubSpot, event management platforms)

## Skills

### Required
- partner marketing
- cloud ecosystem
- independent software vendors
- project management
- communication
- relationship building
- fluent in English

### Nice to have
- AI
- developer tools
- enterprise software markets
- start-up or high-growth company experience
- marketing operations tools