# Adobe Journey Optimizer Lead

**Company**: Deutsche Bank
**Location**: Frankfurt
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://db.wd3.myworkdayjobs.com/en-US/DBWebsite/job/Frankfurt-Theodor-H-A-IBC/Senior-Analyst-Leadmanagement---Journey-Automation---Decisioning--d-m-w-_R0411948?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9d754c69-4cb

## Description

We are looking for an Adobe Journey Optimizer Lead to join our team in Frankfurt, Bonn, or Berlin.

As an Adobe Journey Optimizer Lead, you will play a key role in shaping our customer engagement capabilities based on the Adobe Experience Platform and Adobe Journey Optimizer. You will be responsible for designing and optimizing data-driven customer journeys, driving the strategic use of Adobe platforms, and ensuring that data is translated into relevant customer experiences with measurable business value.

**Key Responsibilities:**

- You will drive the strategic use and further development of Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP) in Personal Banking.

- You will develop innovative customer engagement, personalization, and omnichannel concepts based on the possibilities of AJO and AEP.

- You will identify new use cases and growth potential and transfer them into scalable customer journey solutions and clear requirements and user stories.

- You will evaluate new functions, innovations, and AI potentials of Adobe Experience Cloud and derive concrete business applications and best practices.

- You will analyze customer journeys, engagement KPIs, and conversion potential and derive data-based optimization measures.

- You will advise and enable the specialist departments in the successful use and scaling of AEP and AJO and represent their interests towards IT, platform, and implementation teams.

**Requirements:**

- You have several years of practical experience with AJO and AEP and have ideally accompanied their introduction, scaling, or further development in a larger company.

- You have proven experience in designing and implementing data-driven customer journeys, personalization strategies, and cross-channel customer communication.

- You have a deep understanding of customer data platforms, segmentation, real-time customer profiles, and data-driven customer activation.

- You bring experience in formulating and prioritizing technical requirements as well as in collaboration with IT, data, and platform teams.

- You are able to translate complex business requirements into scalable customer engagement solutions and communicate at executive level.

- You have fluent German and very good English skills.

- You use AI tools effectively to increase productivity, optimize processes, and solve business problems.

**What we offer:**

- We offer you a wide range of benefits that cover all your professional and personal needs.

- Emotional balance: offers such as counseling in difficult life situations and offers to promote your mental health.

- Physical fitness: with our offers to maintain your personal health and a conducive work environment, the bank helps you stay physically fit.

- Social networking: exchange with others opens up new perspectives, brings you forward professionally and personally, and strengthens your self-confidence and well-being.

- Financial security: the bank secures you financially not only during your active career but also for the future and supports your flexibility and mobility.

## Skills

### Required
- Adobe Journey Optimizer
- Adobe Experience Platform
- Customer Engagement
- Personalization
- Omnichannel
- Data-driven Customer Journeys
- AI
- German

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Source: [Apply at db.wd3.myworkdayjobs.com](https://db.wd3.myworkdayjobs.com/en-US/DBWebsite/job/Frankfurt-Theodor-H-A-IBC/Senior-Analyst-Leadmanagement---Journey-Automation---Decisioning--d-m-w-_R0411948?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)