# Small and Medium Business Latin-American Marketing

**Company**: HP Inc.
**Location**: Ciudad de Mexico, Ciudad de Mexico
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Ciudad-de-Mexico-Ciudad-de-Mexico-Mexico/Small-and-Medium-Business-Latin-American-Marketing_3168928-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9d0cdd55-0b9

## Description

This position will lead the regional strategy for Small and Medium Business (SMB) driving integrated planning and Pan HP LATAM campaign execution.

**Key Responsibilities**

- Define and lead Pan HP LATAM strategy for SMB aligning objectives with global, regional, and local teams.

- Orchestrate the 4P planning process (Product, Price, Place, Promotion) in collaboration with Category, Channel, Sales, and GTM teams.

- Manage budgets and cascade strategies across LATAM countries.

- Drive regional campaigns, adapting global initiatives for local relevance and impact.

- Develop integrated communication plans and coordinate Pan-LATAM launches.

- Optimize digital and channel experiences, including landing pages, content, and performance.

- Map the full customer journey, identifying gaps and opportunities across touchpoints.

- Consolidate KPIs and activation plans from local teams for regional reporting.

- Negotiate alliance funding and optimize onsite experience for e-tail and retail.

**Candidate Profile**

- Strategic thinker with a business-first mindset, able to turn insights into actionable plans.

- Expertise in digital marketing, e-commerce, and channel strategies.

- Strong leadership skills to guide cross-functional teams and manage stakeholders globally, regionally, and locally.

- Data-driven and tech-savvy, leveraging dashboards, AI, and analytics for decision-making.

- Deep understanding of LATAM market dynamics, including country-specific nuances.

- Innovator with a growth mindset, capable of scaling pilots and driving efficiency.

**Requirements**

- 10+ years of experience in strategic marketing, planning, and regional execution.

- Proven experience in SMB, channel, and online marketing.

- Fluency in English and Spanish (Portuguese is a plus).

- Knowledge of retail and e-tail playbooks, ABM, and upper-funnel campaigns.

- Ability to negotiate, optimize onsite experiences, and manage budgets effectively.

## Skills

### Required
- strategic marketing
- planning
- regional management
- digital marketing
- e-commerce
- channel strategies
- leadership
- data analysis
- LATAM market dynamics

### Nice to have
- Portuguese
- Spanish

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Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Ciudad-de-Mexico-Ciudad-de-Mexico-Mexico/Small-and-Medium-Business-Latin-American-Marketing_3168928-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)