# International Strategy Lead

**Company**: Canva
**Location**: London
**Experience**: executive
**Job type**: full-time
**Category**: Product Management
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Canva/6000000001349178-international-strategy-lead?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9c9b3ba3-98e

## Description

Join the team redefining how the world experiences design at Canva, a visual communication platform with 285+ million monthly active users across 190+ countries.

As an International Strategy Lead, you will sit on the International Supergroup Leadership Team (SGL) and work directly with the Head of International to develop a growth strategy for Canva's international markets.

**Portfolio Strategy (Top-Down)**

- Segment 23 Pioneer markets by penetration, maturity, and competitive landscape to determine the optimal playbook for each market.

- Shape investment allocation across markets, partnering with Finance to deploy headcount, contingent workers, and marketing budget effectively.

- Pressure-test market and vertical bets to inform investment decisions.

**Growth Drivers & Funnel Excellence (Bottom-Up)**

- Identify causal growth drivers in each market, working with the International Data Lead to analyse funnels and optimise conversion rates.

- Diagnose and address funnel inefficiencies, isolating causes and developing prescriptive plays for improvement.

- Develop repeatable playbooks for growth based on data-driven insights.

**Scaling What Works Across Markets**

- Collaborate with Country Managers to develop growth strategies, validate local successes, and scale effective approaches.

- Operate in exploration mode, forming hypotheses, testing bold bets, and validating with data.

**Requirements**

- Exceptional analytical skills, with the ability to structure ambiguous problems and draw insightful conclusions.

- Proven growth strategy experience at a consumer technology or digital platform company.

- Comfort with ambiguity and a genuine growth instinct, understanding funnels end-to-end.

- Strategic range, able to zoom out to portfolio-level allocation questions and zoom in to market-specific issues.

- Data-led decision-making with a strong experimentation mindset.

- Bold, with a bias to action, and exceptional stakeholder craft.

**Highly Valued**

- Experience in international or multi-market environments.

- Depth in monetisation and conversion.

- Hands-on experience with causal inference and experiment design.

- Familiarity with Canva as a product.

## Skills

### Required
- Analytical skills
- Growth strategy
- Data analysis
- Experimentation
- Stakeholder management

### Nice to have
- International experience
- Monetisation and conversion
- Causal inference
- Canva product knowledge

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