# Media Strategist

**Company**: TEGNA Inc.
**Location**: Any TEGNA Station Location
**Experience**: mid
**Job type**: full-time
**Salary**: $60,000-$120,000 USD
**Category**: Sales
**Industry**: Other

**Apply**: https://job-boards.greenhouse.io/tegnainc/jobs/5250759007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9c5bac87-de3

## Description

The Media Strategist partners with local and regional sales teams to design, optimize, and support integrated advertising solutions across linear TV, digital, OTT/CTV, and emerging platforms.

This role blends data-driven strategy, client insight, and media expertise to drive revenue growth, improve campaign performance, and elevate the quality of sales proposals and executions.

The Media Strategist acts as a strategic extension of the sales team,translating client business objectives into effective media strategies that deliver measurable results while aligning with TEGNA’s audience reach, content strengths, and data capabilities.

### Responsibilities:

#### Strategic Planning & Client Solutions

- Develop customized, insight-led media strategies aligned to advertiser goals, target audiences, and KPIs.

- Translate client objectives into full-funnel, multi-platform campaign recommendations.

- Support proposal development with clear narratives, audience insights, and performance rationale.

- Ensure strategies align with TEGNA best practices, inventory availability, and pricing models.

#### Sales Partnership & Enablement

- Collaborate closely with Account Executives, Sales Managers, and Directors of Sales.

- Participate in client meetings and presentations as the strategic media expert.

- Support new business pitches, RFPs, and renewals with compelling strategy and data.

- Educate sales teams on platform capabilities, audience products, and evolving media trends.

#### Data, Insights & Optimization

- Leverage first-party data, research tools, and third-party insights to inform strategy.

- Analyze campaign performance and recommend optimizations or upsell opportunities.

- Partner with analytics and fulfillment teams to ensure strategies are executed as intended.

- Track performance trends to refine future recommendations and improve outcomes.

#### Cross-Functional Collaboration

- Work with digital operations, traffic, research, and creative teams to ensure seamless execution.

- Align with regional and corporate sales operations on tools, processes, and reporting standards.

- Support adoption of new products, technologies, and go-to-market initiatives.

### Requirements:

- Bachelor’s degree in Marketing, Advertising, Communications, or related field.

- 3–6+ years of experience in media planning, media strategy, digital advertising, or broadcast sales support.

- Strong understanding of linear TV, digital display/video, OTT/CTV, and cross-platform measurement.

- Proven ability to translate data into actionable, client-ready insights.

- Excellent presentation, storytelling, and collaboration skills.

### Core Competencies

- Media Strategy & Planning

- Audience Targeting & Data Analysis

- Integrated Campaign Design

- Sales Enablement & Client Communication

- Cross-Platform Measurement & Optimization

### Why This Role Matters at TEGNA

The Media Strategist helps shift sales conversations from inventory-led to outcome-driven,strengthening advertiser trust, improving campaign effectiveness, and accelerating revenue growth across TEGNA’s local and national footprint.

### Pay Range

$60,000-$120,000 USD

### Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

## Skills

### Required
- media planning
- media strategy
- digital advertising
- broadcast sales support
- linear TV
- digital display/video
- OTT/CTV
- cross-platform measurement
- data analysis
- client communication

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tegnainc/jobs/5250759007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)