# Senior Manager, Lifecycle Marketing Platform Transformation **Company**: PayPal **Location**: New York City, NY **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $143,500.00 - $212,850.00 Annually **Category**: Marketing **Industry**: Finance **Apply**: https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/New-York-City-New-York-United-States-of-America/Senior-Manager--Lifecycle-Transformation---Growth_R0137823?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_9c174115-8f7 ## Description You don't just manage programs , you move mountains. At PayPal, you'll own how lifecycle marketing actually gets built and delivered in one of fintech's most ambitious marketing modernization efforts: migrating legacy platforms, standing up our next-generation lifecycle platform, and rebuilding the way journeys and content move from idea to customer. You'll orchestrate customer journeys across email, push, and in-app channels that reach hundreds of millions of consumers and merchants globally, and you'll make the process behind them faster, simpler, and repeatable. **Responsibilities:** - Lead complex marketing projects and initiatives to drive business growth - Resolve complex marketing problems and develop innovative solutions - Determine methods and procedures for new marketing assignments - Implement global process improvements to enhance marketing effectiveness - Collaborate with senior leadership to align marketing strategies with business goals - Provide thought leadership and expertise in marketing best practices - Lead the journey, audience, and content delivery workstream of the LCMP transformation, from journey design and platform migration through scaled adoption across the business - Own the lifecycle journey portfolio and orchestration strategy across email, push, and in-app, spanning onboarding, activation, engagement, retention, and win-back - Lead the Braze platform build-out and migration from legacy platforms, including journey rationalization, template and component libraries, and channel cutover sequencing - Drive audience activation in partnership with the Data, Decisioning & Measurement lead, turning audiences and decisions into live, measurable journeys - Redesign content production and delivery, including modular content, creative workflow, approvals and compliance review, and cycle-time reduction from brief to launch - Partner with the AI, Orchestration & Process lead to embed future-state process standards, the Integrated Workflow Manager, and AI and automation into campaign build, QA, and launch - Work with embedded process partners across B2B, Consumer, Venmo, Creative, and Content to drive adoption of standard ways of working, and track progress on the adoption scorecard - Define and manage operational KPIs and SLAs, including cycle time, campaign volume, quality, and error rates, and run a continuous-improvement backlog so every process keeps getting faster - Manage systems integrators and agency partners (e.g., Adobe, Publicis Sapient) and maintain a close working partnership with MarTech IT - Prepare executive reports and roadmap updates, and contribute delivery capacity and sequencing input to annual planning **Requirements:** - 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience - 10+ years of experience in lifecycle or CRM marketing, marketing operations, or marketing technology, with at least 3 years in a leadership or people management capacity - Deep hands-on experience with lifecycle marketing platforms such as Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, or Acoustic, including migration planning and platform rationalization across complex enterprise environments - Track record designing, launching, and scaling multi-channel customer journeys (email, push, in-app, SMS) at enterprise scale - Experience defining and evolving marketing operating models, including workflow design, creative production processes, content supply chain, and CMS/DAM platforms (e.g., AEM) - Demonstrated experience integrating AI and automation into campaign execution, such as content generation, build automation, and QA - Experience leading large-scale MarTech transformation programs from business case through execution, managing budgets in the $10M+ range and coordinating systems integrators or consulting partners (e.g., Publicis Sapient, Deloitte, Accenture) - Track record of driving measurable efficiency gains , whether through cycle time reduction, campaign volume scaling, or headcount optimization , while maintaining or improving quality and compliance - Experience leading change management and adoption across federated, multi-business-unit teams - Proven ability to build compelling executive narratives and present transformation roadmaps to SVP/C-suite audiences, translating delivery and technology decisions into business outcomes - Comfortable operating in matrixed organizations where influence without direct authority is essential **Benefits:** - Comprehensive, choice-based programs to support all aspects of personal wellbeing,physical, emotional, and financial - Generous paid time off - Healthcare coverage for you and your family - Resources to create financial security and support your mental health ## Skills ### Required - lifecycle marketing - marketing operations - marketing technology - Braze - Adobe Journey Optimizer - Salesforce Marketing Cloud - Acoustic ### Nice to have - AI and automation - content generation - build automation - QA - MarTech transformation - change management - adoption --- Source: [Apply at paypal.wd1.myworkdayjobs.com](https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/New-York-City-New-York-United-States-of-America/Senior-Manager--Lifecycle-Transformation---Growth_R0137823?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)