# Growth Marketing Manager, Lifecycle

**Company**: Stripe
**Location**: Remote, US
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/stripe/jobs/8082149?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9becbe25-8b8

## Description

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.

## Growth Marketing Team

The Growth Marketing team is a group of performance-driven marketers and channel specialists. They partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions.

## Job Description

As a Growth Marketing Manager (Lifecycle), you will be a key driver of global marketing efforts to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages. You will help create uncommonly great user journeys across email, dashboard surfaces, and content through a relentless focus on user experience and channel optimization.

## Responsibilities

- Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. product activation, revenue, cross-sell, retention)

- Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization

- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale

- Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization

- Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

## Requirements

- 7+ years of work experience

- 5+ years of experience in a marketing role designing and launching campaigns

- 3+ years of experience analyzing and taking action on the performance of marketing campaigns

- 3+ years of experience writing marketing briefs

- 3+ years of experience leveraging data and ML-driven techniques

## Preferred Qualifications

- 3+ years of email marketing/CRM experience

- 3+ years of B2B marketing experience

- Experience with Marketo, Salesforce, and/or Salesloft

## Skills

### Required
- marketing automation
- data analysis
- ML-based techniques
- campaign strategy
- user experience

### Nice to have
- email marketing
- CRM experience
- B2B marketing
- Marketo
- Salesforce
- Salesloft

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/stripe/jobs/8082149?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)