# Lead Product Marketing Manager

**Company**: Carta
**Location**: San Francisco, CA
**Experience**: senior
**Job type**: full-time
**Salary**: $182,750 - $215,000 salary in San Francisco, CA; New York, NY; $173,613 - $204,250 salary in Seattle, WA
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/carta/jobs/8001549003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9af14ba7-857

## Description

## Job Overview

As a Lead Product Marketing Manager at Carta, you will play a crucial role in driving the company's growth by developing and executing product marketing strategies for private equity and venture capital buyers.

## Responsibilities

- Own audience intelligence for Carta's PE and VC buyers: Build and maintain data-driven buyer personas grounded in real prospect conversations, call data, win/loss analysis, and market research.

- Lead full-funnel messaging across PE and VC segments: Translate persona intelligence into segment-specific messaging that works from top-of-funnel awareness through mid-funnel consideration.

- Build and systematize enterprise-grade collateral and content: Own the content that powers integrated marketing campaigns across PE and VC segments.

- Build and deploy AI-powered PMM infrastructure: Take an AI-forward approach to scaling this work , not just using AI tools, but building with them.

- Support integrated outbound campaigns: Partner with Demand Generation and Integrated Marketing to develop and execute full-funnel campaigns targeted at PE and VC buying committees.

- Measure content and campaign impact and close the loop: Track which assets drive engagement, which messages resonate across segments, and which content influences pipeline.

## Requirements

- 8+ years of hands-on product marketing and GTM experience, with a focus on enterprise SaaS

- Deep expertise building and maintaining buyer personas from primary and secondary research

- Strong full-funnel messaging experience

- Proven track record executing integrated outbound campaigns

- A content systems mindset

- Analytics orientation

- Strong copywriting instincts

- Collaborative mindset across product, marketing, sales, and creative in a fast-paced environment

## Salary

The minimum cash compensation (salary + commission if applicable) range for this role is:

- $182,750 - $215,000 salary in San Francisco, CA; New York, NY

- $173,613 - $204,250 salary in Seattle, WA

## Skills

### Required
- product marketing
- GTM experience
- enterprise SaaS
- buyer personas
- full-funnel messaging
- integrated outbound campaigns
- content systems
- analytics
- copywriting

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/carta/jobs/8001549003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)