# Portfolio Product Marketing Lead

**Company**: OpenAI
**Location**: San Francisco, California
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $225K - $300K
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q124605186

**Apply**: https://jobs.ashbyhq.com/openai/f7dbbb26-4880-4cf1-bdf9-b8aefa3572cd?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9a4d1461-3ae

## Description

We are hiring a Portfolio Product Marketing Lead to define and scale OpenAI's global audience marketing strategy for small and medium-sized businesses.

This leader will own how business owners, decision-makers, and teams understand, evaluate, adopt, and grow with ChatGPT Business and OpenAI's SMB B2B solutions.

In this role, you will:

- Own SMB audience strategy and positioning for ChatGPT Business and SMB B2B solutions, translating customer needs into differentiated messaging and clear reasons to adopt.

- Lead thought leadership and content strategy, using practical education, demos, and customer stories to show how SMBs can put AI to work and achieve measurable results.

- Develop go-to-market programs for priority SMB industries, equipping Sales, Partnerships, and Growth teams with tailored narratives, proof points, and enablement.

- Partner with Growth and channel teams on integrated campaigns, lifecycle marketing, communities, and events that drive self-serve conversion, sales-assisted opportunities, retention, and expansion.

- Partner with Product Marketing and Product teams to turn roadmap innovations into audience-relevant launches, customer education, and adoption programs.

- Build and lead a high-performing team, establishing measurement frameworks to assess engagement, conversion, adoption, and revenue impact.

You might thrive in this role if you:

- Have 12+ years of experience in B2B marketing or go-to-market leadership, including building programs that drive SMB adoption and growth at a technology, SaaS, or AI company.

- Understand how SMB owners and teams evaluate, buy, and adopt software,from resource constraints and proof of value to self-serve and sales-assisted buying journeys,and how AI can improve their everyday workflows.

- Can translate complex technology into clear positioning, audience narratives, and thought leadership that resonate across SMB segments.

- Have built content and enablement programs spanning customer education, practical use cases, customer stories, webinars, workshops, and community engagement.

- Are highly analytical, with experience connecting marketing investments to conversion, adoption, retention, expansion, and revenue outcomes.

- Are a strong people leader who can attract top talent, set a high-quality bar, and build new functions in ambiguous, fast-moving environments.

## Skills

### Required
- B2B marketing
- go-to-market leadership
- SMB adoption
- growth strategy
- content strategy
- thought leadership
- marketing analytics

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/openai/f7dbbb26-4880-4cf1-bdf9-b8aefa3572cd?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)