# Regional Marketing Manager, Property & Buildings **Company**: WSP **Location**: Dallas, TX **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $110,400-$225,600 **Category**: Marketing **Industry**: Consulting **Apply**: https://emit.fa.ca3.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_2001/job/98782?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/job/regional-marketing-manager-property-and-buildings-999f412e-a65/ ## Description WSP is currently seeking a Regional Marketing Manager, Property & Buildings for the Midwest and Texas-Louisiana regions of the US. The position can operate from any major WSP office in the Central US. In this role, you will help our Property & Buildings team build client relationships, pursue new opportunities, and grow the business by connecting our expertise with clients' needs and lead the regional marketing team supporting the business. **Strategy and Growth Management** - Performs additional responsibilities assigned by the SGT BL Director or regional and national business line leaders. - Partners with regional BL leadership to shape marketing strategy, prioritize target markets and clients, and align SGT resources with sales and funding goals. - Facilitates go/no-go meetings, pipeline updates, and pursuit readiness reviews to guide business decisions, identify positioning gaps, and focus pursuit efforts. - Analyzes sales and business development performance to identify trends, gaps, and recommended actions, supporting regional reporting and monthly briefings led by Regional Development Director(s). - Partners with regional BL leadership to translate growth priorities into actionable initiatives and track progress. - Helps shape annual regional growth plans by bringing market intelligence, client insights, and pipeline analysis into planning discussions. **Pursuits and Clients** - Serves as capture manager, proposal manager, and/or interview coach for pursuits of a variety of strategic importance in line with WSP's standards. - Guides the development and review of qualifications, resumes, project descriptions, and proposal content to connect WSP's experience and capabilities to client priorities and selection criteria. - Partners with key client and partner account teams to translate client insights into relationship strategies, early positioning, and targeted growth opportunities. - Shares updates on priority pursuits and accounts, highlighting strategic needs, positioning gaps, and opportunities for broader support. - Coordinates with regional marketing managers to align resources and expertise with priority pursuits and business development needs. - Connects teams across business lines and regions to bring the right capabilities to clients and expand opportunities within key accounts. **People Leadership and Development** - Leads staffing plans, hiring, and onboarding, ensuring the team has the skills, capacity, and readiness to deliver on business priorities. - Directs team workload and assignments, establishes priorities, and resolves resource conflicts to meet quality standards and deadlines while providing development opportunities. - Establishes measurable goals and clear performance expectations, conducts regular check-ins and formal reviews, and addresses performance gaps with timely feedback and follow-through. - Conducts regular quality reviews of team deliverables, provides specific, actionable feedback, and ensures required improvements are incorporated before submission. - Mentors and coaches staff, identifies skill gaps, and follows through on development plans to strengthen pursuit execution and prepare staff for expanded roles. - Leads a connected team across offices and regions, setting expectations for collaboration, knowledge sharing, and shared ownership of results. - Builds leadership capability within the team by developing emerging leaders and creating clear opportunities for growth. **Knowledge Management** - Serves as the regional SGT's primary contact for Property & Buildings, connecting teams across business lines and regions to share expertise and best practices. - Leads the development and maintenance of marketing collateral that clearly communicates the practice's strengths, innovations, and client value, helping teams position and cross-sell its services. - Maintains current knowledge of staff expertise, projects, and technical innovations to help pursuit teams identify relevant experience and differentiators. - Trains and coaches SGT staff to understand the practice's capabilities, markets, and clients and apply that knowledge to pursuits. - Partners with BL leadership to connect national initiatives or specialty services, to regional client needs and growth opportunities. **Market Visibility and Communications** - Advises regional BL leadership on events, sponsorships, memberships, awards, and other visibility opportunities that support priority markets, clients, and growth objectives. - Provides strategic direction for regional Property & Buildings event and visibility activities, helping the team establish priorities, objectives, and desired outcomes aligned with regional growth strategy and national positioning. - Guides SGT staff responsible for coordinating priority conferences, sponsorships, and other market-facing activities, participating directly when leadership involvement or strategic context is beneficial. - Serves as a strategic liaison with Marketing & Communications, connecting regional Property & Buildings priorities, projects, expertise, and milestones with appropriate internal and external communications opportunities. **REQUIRED QUALIFICATIONS** - Bachelor's degree in marketing, communications, business, journalism, or a closely related field. - Minimum of ten years of marketing and business development experience in the architecture, engineering, and construction industry, including work across a multi-state region or practice. - Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, client-focused messages and influence decisions. - Demonstrated ability to lead and develop teams, establish priorities, and hold accountability for results. - Strong business acumen, sound judgment, and a commitment to improving processes and serving internal and external clients. - Demonstrated experience leading pursuits, including capture planning, proposal development, and interview preparation. - Strong organizational and execution skills, with the ability to manage competing priorities, resources, and deadlines. - A collaborative, competitive approach to winning work and the ability to build focus and commitment across pursuit teams. - Ability to translate market intelligence, client insights, and business priorities into actionable marketing and growth strategies. - Proficiency with Microsoft Office, Adobe Creative Suite, SharePoint, and related marketing tools. - Ability to travel as needed. **WSP Benefits:** WSP provides a comprehensive suite of benefits focused on providing health and financial stability throughout the employee's career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings. **Compensation:** Expected Salary (all locations): $110,400-$225,600 For more fresh new jobs, check out [yubhub.co](https://yubhub.co/). ## Skills ### Required - marketing - communications - business development - team leadership - client relationship management - proposal development - interview coaching - market analysis - strategic planning ### Nice to have - Property & Buildings services - architecture - engineering - construction industry - Microsoft Office - Adobe Creative Suite - SharePoint --- Source: [Apply at emit.fa.ca3.oraclecloud.com](https://emit.fa.ca3.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_2001/job/98782?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)