# (Senior) Lifecycle Marketing Manager, New Ventures

**Company**: Pomelo Care
**Location**: United States
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $100,000 - $140,000 annually
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://job-boards.greenhouse.io/pomelocare/jobs/5753617004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9957790c-8a4

## Description

## Job Description

Your North Star: Drive the zero-to-one launch of Pomelo's newest women's health offering by building a best-in-class lifecycle and retention program that inspires deep patient trust and long-term engagement.

### Key Responsibilities

- Own day-to-day execution of all lifecycle channels and the overarching retention marketing strategy for our newest venture

- Build the 0-to-1 testing engine for retention, creating and optimizing automated messaging journeys to ensure new patients stay engaged with our expanding health offerings

- Collaborate with Clinical and Operations teams to identify friction points and develop initiatives that increase Lifetime Value (LTV), quality of care, and patient satisfaction

- Partner closely with the Head of Growth to ensure a seamless full-funnel experience, bridging the gap between new patient acquisition and long-term adherence

- Synthesize data and qualitative insights from our new patient cohorts to drive fast, efficient learning and optimize the end-to-end funnel

- Collaborate with Clinical teams to ensure all lifecycle communications reflect our evidence-based care model and build trust in these sensitive new categories

### Requirements

- 2-5 years of experience in DTC lifecycle marketing, ideally with experience in a 0-to-1 growth environment where you've had to build and scale channels from scratch

- 'Hands-on-keyboard' expert who has owned and operated email and SMS channels at a sizable business (e.g., ~6-figure revenue) with a heavy emphasis on retention and subscription

- A builder who thrives in ambiguity, moving quickly from idea to test while balancing brand building with short-term performance needs

- Strong balance of 'right brain' and 'left brain' , you enjoy balancing creative ideation with data-driven decision making

- Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners

### Nice to Have

- Familiar with Braze, with experience building complex logic or multi-channel flows

- Background in women's health or another highly regulated category

### Benefits

- Competitive healthcare benefits

- Generous equity compensation

- Generous PTO policy

## Skills

### Required
- DTC lifecycle marketing
- email and SMS channels
- retention and subscription
- data-driven decision making
- creative ideation

### Nice to have
- Braze
- women's health
- highly regulated category

---

Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/pomelocare/jobs/5753617004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)