# Brand Manager - Specialty Business Unit

**Company**: GSK
**Location**: Cairo
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Egypt---Cairo/Marketing-Manager--Specialty-_451251?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/brand-manager-specialty-business-unit-994f5bb3-3c5/

## Description

Develop and execute brand strategies and activities in Egypt, delivering strong commercial performance, effective stakeholder engagement and compliant implementation aligned with Specialty Business Unit strategy.

**Key Accountabilities:**

- **Brand Strategy and Planning**: Develop Egypt brand strategies and annual plans, aligned with global/regional priorities and Specialty Business Unit Director guidance. Analyze markets, patient pathways, competitors, access and customer insights to identify opportunities and risks.

- **Brand Execution and Performance**: Lead campaigns, materials, programs and omnichannel initiatives to achieve sales, share, reach and impact KPIs. Monitor performance and recommend corrective actions.

- **Cross-Functional Collaboration**: Partner with Medical, Access, CGA, Sales, Commercial Excellence and other functions on integrated, patient-centric execution.

- **Governance, Compliance and Quality**: Ensure activities comply with policies, ABAC, promotional codes and Egyptian requirements.

- **Customer and Stakeholder Support**: Support HCP, payer and stakeholder engagement with materials, programs and events in partnership with Sales, Medical, Access and CGA.

- **Insights, Forecasting and Budgets**: Provide demand-forecasting and financial-planning input. Manage brand budgets/resources to maximize impact and ROI under Specialty Business Unit Director guidance.

**Required Qualifications and Experience:**

- Bachelor's degree in pharmacy, medicine, life sciences, business or a related field.

- Postgraduate business/marketing, health economics or relevant discipline is an advantage.

- 5-7 years of pharmaceutical marketing/brand experience, preferably in respiratory/specialty areas.

- Proven brand-plan development/execution and commercial delivery.

- Cross-functional matrix experience; Egypt/similar-market experience strongly preferred.

**Key Capabilities and Skills:**

- Strategic and analytical skills; translate insights into brand strategies and tactics.

- Excellent communication, presentation and influencing.

- Understanding of pharmaceutical marketing, compliance and Egyptian market dynamics.

- Cross-functional collaboration.

- Integrity, ethics and compliance.

- Arabic and English fluency.

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## Skills

### Required
- Business Planning
- Data to Insights
- Digital Fluency
- Launch Excellence
- Scientific Literacy
- Strategic Planning
- Arabic
- English

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