# Social Media Marketing Manager

**Company**: Freshworks
**Location**: San Mateo, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $145,000 - $180,000 Base Salary
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Freshworks/744000151650154-social-media-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_98c9c638-52f

## Description

Freshworks is seeking a Manager of Social Media to lead our organic social presence and shape how the Freshworks voice shows up across every platform.

This role owns social strategy, content calendar, and day-to-day execution, turning brand moments, product news, and customer stories into content that earns attention and builds community.

Responsibilities:

- Own and evolve Freshworks' social media strategy across LinkedIn, X, Instagram, YouTube, and emerging platforms, aligned to brand and business goals

- Build and manage the editorial content calendar, coordinating with product launches, campaigns, events, and executive communications

- Create, write, and produce engaging social content from thought leadership and product moments to culture and community posts

- Manage day-to-day publishing, community engagement, and social listening across all corporate channels

- Partner with agency, design, and creative teams to brief and produce on-brand visual, motion, and video assets for social

- Ghostwrite and support executive and employee voices on social to expand organic reach and thought leadership

- Track and report on social performance metrics including engagement, follower growth, impressions, and downstream impact on pipeline and brand awareness

- Stay ahead of platform trends, algorithm shifts, and emerging formats, testing new approaches to keep Freshworks' social presence sharp and current

- Manage relationships with social media tools and platforms (e.g., Sprout Social) and own the mentorship and day-to-day guidance of junior social team members and contractors

Qualifications:

- 7+ years of experience in social media management or social marketing, ideally with B2B SaaS or technology experience

- Proven track record building and executing social strategies that drive engagement, community growth, and measurable business impact

- Strong writing and storytelling skills, with the ability to make complex products feel clear, human, and compelling in short-form content

- Hands-on experience managing content calendars, publishing tools, and social analytics platforms

- Experience partnering cross-functionally with brand, content, design, product marketing, and executive stakeholders

## Skills

### Required
- social media management
- social marketing
- content creation
- writing
- storytelling
- content calendar management
- publishing tools
- social analytics platforms

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Freshworks/744000151650154-social-media-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)