# Digital Sales Strategist

**Company**: TEGNA Inc.
**Location**: Phoenix, AZ
**Experience**: mid
**Job type**: full-time
**Category**: Sales
**Industry**: Media and Broadcasting

**Apply**: https://job-boards.greenhouse.io/tegnainc/jobs/5269076007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_98998c23-7dc

## Description

We are seeking a Digital Sales Strategist to join our team at KPNX-TV Phoenix, a leading media organisation. As a Digital Sales Strategist, you will play a crucial role in assisting key members of the sales staff to build digital solutions by leveraging ad-serving interfaces and other operational platforms.

Your primary responsibility will be to ensure campaign success through pre-sales order entry, management, and optimisation of Digital Media campaigns.

Responsibilities:

- Prospect for new revenue opportunities using client and category insights

- Upsell current clients by engaging them in the full product line of KPNX-TV Phoenix offerings

- Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital, and Streaming (OTT)

- Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape

- Establish strong relationships with internal team members by providing the Account Management team with clear and concise direction for the successful execution of campaigns

- Partner with your Account Manager to provide exceptional customer service and contract fulfilment

- Strategically utilise Matrix and station CRM to manage day-to-day activity, pipeline, and forecasts

- Positively and professionally represent the media group to the community at events and surrounding businesses

Requirements:

- 1-3 years of digital marketing sales support, inside or outside sales experience

- Expert knowledge of all facets of digital sales and marketing with good grasp of OTT and targeted display

- Adept at creating new revenue opportunities from synergies between interactive sales and other mediums

- Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable

- Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software

- Strong presenter and communicator with internal and external customers and partners

- Demonstrated organisational skills, and ability to multi-task

- Demonstrate effective problem solving and decision-making skills

- Proficient with Microsoft Office products

- Self-motivation and a strong work ethic are essential attributes

Benefits:

- Comprehensive benefits package including medical, dental, and eye care coverage

- 401(k) program with company match

- Paid Time Off (PTO) and paid holidays

- Access to virtual doctor's appointments and therapy sessions

## Skills

### Required
- digital marketing
- sales
- Google AdWords
- Microsoft Office
- CRM software

### Nice to have
- Interactive Advertising Bureau (IAB) certification
- Salesforce

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tegnainc/jobs/5269076007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)