# Manager, B2B Marketing Operations - Partner Marketing Platforms

**Company**: Mastercard
**Location**: Atlanta, Georgia
**Experience**: senior
**Job type**: full-time
**Salary**: $117,000 - $193,000 USD
**Category**: Marketing
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Atlanta-Georgia-675-Ponce-De-Leon-Ave-NE/Manager--B2B-Marketing-Operations---Partner-Marketing-Platforms_R-292581?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_980efb8a-3e7

## Description

Mastercard is seeking a Manager, B2B Marketing Operations - Partner Marketing Platforms to join their global team. The role will define how technology, data, and processes work together to support indirect customer engagement through partners with communication programs, co-marketing campaigns, co-branded events, and partnership summits.

**Responsibilities:**

- Own and maintain the partner marketing technology roadmap, aligning platform investments and technical priorities with the broader partner marketing strategy and enterprise MarTech direction.

- Develop a target-state architecture connecting partner relationship management, marketing automation, CRM, event management, co-marketing workflows, content systems, data platforms, and reporting capabilities.

- Translate business requirements from Partner Marketing and regional marketing teams into scalable technical capabilities, system requirements, integration needs, and prioritized use cases.

- Collaborate with technology teams to evaluate platform capabilities against business needs, architecture standards, cost, security, integration requirements, and support needs.

- Establish measurable success criteria for roadmap initiatives, including adoption, operational efficiency, data quality, campaign scalability, and visibility into partner engagement.

**Campaign, Events and Co-Marketing Enablement:**

- Design scalable frameworks for partner campaigns, including partner recruitment, co-marketing campaigns, communication programs, events, partnership summits, and ongoing partner engagement.

- Define the technology and data framework for partner co-branded events and partner summits, including registration, consent, data-sharing, lead routing, engagement tracking, and reporting.

- Create reusable campaign workflows, templates, approvals, compliance controls, and payment processes that improve speed and consistency for event and co-marketing campaigns.

**Cross-Functional Leadership:**

- Serve as the main Marketing Operations partner for Partner Marketing.

- Lead initiatives from discovery and design through testing, launch, adoption, and improvement while communicating priorities, risks, dependencies, and decisions.

- Build alignment across Channel Sales, Field Marketing, Privacy, Technology, I&E Sales Operations, Reporting, and Operations to define standards for partner identification, segmentation, data quality, lifecycle management, system ownership, and operational support.

**Data Governance, Reporting & Analytics:**

- Collaborate with strategy, data, and reporting teams to operationalize marketing KPIs, attribution, and performance insights.

- Define controls for partner-provided data, co-branded campaigns, joint audiences, lead-sharing arrangements, and marketing permissions.

- Ensure partner marketing solutions align with enterprise privacy, security, legal, and data-retention requirements.

- Monitor platform adoption, workflow efficiency, campaign throughput, data completeness, integration performance, and user experience feedback.

**Requirements:**

- Several years of work experience in B2B marketing performing campaign execution.

- Experience working in partner-led, channel, alliance, or ecosystem models, with an understanding of indirect customer engagement and revenue growth.

- Five or more years of experience with marketing automation and CRM platforms.

- Experience with Salesforce, partner management (Impartner, Vistex), event (Cvent), project management (Adobe Workfront), and B2B marketing platforms is preferred.

- Bachelor's or master's degree (or equivalent experience) in marketing, business, analytics, engineering or a related field.

- Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI).

- Familiarity with global privacy, consent, security, and data governance requirements.

**Benefits:**

- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)

- Flexible spending account and health savings account

- Paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)

- 80 hours of Paid Sick and Safe Time

- 25 days of vacation time and 5 personal days

- 401k with a best-in-class company match

- Deferred compensation for eligible roles

- Fitness reimbursement or on-site fitness facilities

- Eligibility for tuition reimbursement

## Skills

### Required
- B2B marketing
- marketing automation
- CRM platforms
- partner relationship management
- data governance

### Nice to have
- Salesforce
- Impartner
- Vistex
- Cvent
- Adobe Workfront
- Tableau
- PowerBI

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Atlanta-Georgia-675-Ponce-De-Leon-Ave-NE/Manager--B2B-Marketing-Operations---Partner-Marketing-Platforms_R-292581?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)