# Paid Social Specialist

**Company**: DEPT®
**Location**: London, Manchester
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Consulting

**Apply**: https://job-boards.greenhouse.io/dept/jobs/8324116?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_97649cb6-c49

## Description

We are seeking a Paid Social Specialist to join our Marketing & Technology service team. As a Paid Social Specialist, you will contribute to the growth and success of our clients' digital campaigns.

The successful candidate will be responsible for:

- Development, set-up, and optimization of paid social campaigns across platforms like Meta, TikTok, and LinkedIn;

- Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients;

- Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization;

- Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction;

- Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans;

- Identifying and defining target audiences for effective ad targeting;

- Collaborating with design teams to create compelling visuals or videos for ad campaigns;

- Implementing and configuring conversion tracking mechanisms together with our data teams, such as pixels or tags, to measure campaign success.

To be considered for this role, you should have:

- At least 2 years of experience in a paid social advertising role, preferably in a digital agency;

- Experience with social advertising tooling such as Smartly, Hunch, Adverity, and/or Sprinklr;

- Understanding of Social KPIs, campaign optimisation, and ability to analyse results with the help of Excel, Pivot, and platform data;

- Experience with testing such as incrementally studies, and brand or search lift studies;

- Experience managing campaign budgets above 100K per month;

- Ability to effectively allocate and manage campaign budgets to achieve desired outcomes;

- Collaborative skills for working with cross-functional teams, clients, and stakeholders;

- Proactive thinking and a healthy amount of creativity;

- Up-to-date knowledge of news and trends in the paid social realm;

- Location in London or Manchester;

- Full working proficiency in English.

We offer:

- Dynamic, supportive, and creative team environment;

- Career growth opportunities in digital marketing and performance advertising;

- A reputation for doing good;

- Awesome clients;

- Opportunity for possibility.

## Skills

### Required
- paid social advertising
- Meta
- TikTok
- LinkedIn
- Smartly
- Hunch
- Adverity
- Sprinklr
- Excel
- Pivot

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/dept/jobs/8324116?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)