# Creative & Brand Manager **Company**: Energy Exemplar **Location**: Salt Lake City, Utah **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/energyexemplarllc/jobs/5425661008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_9741cb35-edd ## Description In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar's mission lies in 'Empowering Transformative Energy Decisions'. The Creative & Brand Manager is responsible for building a bold, distinctive, and commercially effective brand presence at a global scale. Primary Responsibilities: - Define and evolve the company's creative marketing approach, ensuring the brand is distinctive, consistent, relevant, and compelling across global markets. - Produce creative output (design, copy, visual assets); - Set a high creative bar for campaigns, web, content, social media, events, and brand experiences. - Develop bold creative concepts that differentiate the organization in a competitive B2B SaaS market. - Translate complex products, customer challenges, and market trends into clear, captivating content that resonate with enterprise audiences. - Identify, select, and onboard external creative agency partner(s) to support production capacity as needed, and manage those relationships day-to-day. - Protect brand consistency while actively finding opportunities to evolve, modernize, and strengthen the brand's presence. - Lead the creative development of integrated global marketing campaigns across digital, social, content, email, web, paid media, events, and field activity. - Create and oversee compelling content formats, including thought leadership, video, customer stories, campaign assets, executive content, and social-first creative. - Partner with Product Marketing, and Revenue Marketing teams to ensure creative work supports pipeline generation, account engagement, and commercial priorities. - Champion the use of AI-enabled tools and workflows to accelerate content creation, improve campaign personalization, increase creative output, and enhance team efficiency. - Establish clear standards for responsible, high-quality use of AI in content, creative development, and marketing production. - Partner with Field and Event Marketing to create standout experiences for customer events, industry conferences, executive engagements, and flagship company moments. - Develop creative event concepts, messaging, environments, activations, and content that drive meaningful audience engagement and commercial outcomes. Candidate Requirements & Qualifications: - 10+ years of creative marketing, brand, content, creative direction, or integrated campaign experience, ideally within B2B SaaS, technology, or another complex enterprise environment. - Experience operating in a high-growth, private-equity-backed, or similarly fast-paced and commercially demanding business. - A strong portfolio demonstrating the ability to create distinctive brand platforms, integrated campaigns, social content, and high-impact event or experiential work. - Proven experience translating complex or technical products into engaging, accessible, and commercially effective creative marketing. - Demonstrated ability to take smart creative risks and challenge conventional B2B marketing approaches. - Strong experience using, or leading the adoption of, AI tools to improve content development, campaign production, personalization, or creative operations. - Deep understanding of social media strategy, content formats, audience engagement, and digital campaign development. - Experience leading creative teams, agencies, freelancers, and cross-functional stakeholders. - Strong commercial orientation, with the ability to connect creative investment to awareness, engagement, pipeline, and business outcomes. - Exceptional storytelling, communication, presentation, and stakeholder-management skills. What Success Looks Like: - Create a clear, more distinctive, and more compelling global brand presence. - Creative campaigns and social media are producing stronger audience engagement, brand awareness, and commercial relevance. - AI content is being produced at quality and pace with high engagement. - Flagship events and customer experiences are visibly more memorable, differentiated, and effective. - Marketing teams have a clear creative strategy, stronger brand standards, and an efficient operating model for producing high-quality work. - The brand is increasingly recognized as innovative, credible, and relevant by target customers, partners, and employees. - Creative marketing is viewed internally as a strategic contributor to demand generation, customer engagement, and company growth. ## Skills ### Required - creative marketing - brand management - content creation - AI tools - social media strategy - event marketing --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/energyexemplarllc/jobs/5425661008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)