# Startup Field Marketing Manager - AUNZ

**Company**: Stripe
**Location**: Sydney
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/stripe/jobs/7645717?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_96c022a7-feb

## Description

## Job Overview

As a Startup Field Marketing Manager at Stripe, you will lead our startup marketing program and partner with our Startup Go-To-Market team to support venture-backed and bootstrapped startups and investor communities across AUNZ.

## Responsibilities

- Develop and implement a startup audience marketing and ecosystem engagement strategy across AUNZ in collaboration with Demand Generation, Product Marketing, Startup Sales, and Partnerships teams.

- Design and lead community-driven and field marketing programs, including Stripe-hosted events, partner activations, and ecosystem initiatives that drive engagement and pipeline.

- Manage marketing programs with VC firms, accelerators, incubators, and startup ecosystem partners to create valuable community experiences and demand generation opportunities.

- Develop and execute segment marketing strategies and field programs to engage target personas and generate opportunities within existing and new Startup accounts.

- Define and run full-funnel, segment-specific plans including digital marketing, campaigns, ABM, virtual and in-person events, partner/co-marketing, and third-party sponsorships.

- Partner with Product Marketing and Campaigns to create and amplify industry content that accelerates buyer progression and supports field teams.

- Partner closely with Sales leadership, account teams, and Sales Development to co-build territory and account plans and ensure marketing programs convert into pipeline and closed business.

- Coordinate with APAC Demand Generation, Partner Marketing, Product Marketing, and regional teams to localise global initiatives for relevance in the AUNZ market.

- Own and report on marketing performance metrics for Startups, using data and field feedback to continuously optimise programs for scale and efficiency.

## Requirements

- 8+ years of relevant B2B marketing experience in the AUNZ Startup Technology market, including specific experience with event management, field marketing, Account-based marketing, and multi-touch campaigns to generate demand.

- Proven track record of defining and executing B2B marketing strategies that deliver against funnel metrics and KPIs.

- Strong written and verbal communication skills, including being able to convey complex topics with simplicity.

- Experience scaling through and/or leveraging agency and contractor resources.

- Understanding and/or experience with CRM/Salesforce, account-based marketing, events marketing, and email marketing tactics and technology.

## Skills

### Required
- B2B marketing
- event management
- field marketing
- Account-based marketing
- multi-touch campaigns
- CRM/Salesforce
- events marketing
- email marketing

### Nice to have
- startup mentality
- bias to action
- marketing B2B cloud services
- software solution
- superb organisation
- project management
- analytical skills
- AI
- large language models
- agent-based tools
- payments
- financial technology
- ecommerce industries
- VC and PE investor ecosystem

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/stripe/jobs/7645717?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)