# Marketing Development

**Company**: Alfred Dunhill
**Location**: HONG KONG SAR, China
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Fashion

**Apply**: https://richemont.wd3.myworkdayjobs.com/en-US/broadbean_external/job/HONG-KONG-SAR-China/MARKETING---COMMUNICATION-MANAGER_JR135005?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_9678ac37-167

## Description

We are seeking a driven individual to join our team at Alfred Dunhill, a renowned luxury brand for men. You will be responsible for developing and implementing marketing strategies to support sales and maximise press coverage.

**Marketing Development** You will develop APAC event strategies to support sales and maximise press coverage. Your responsibilities will include:

- Creating a monthly APAC event calendar

- Supporting regional press days and developing PR plans for global and regional events

- Coordinating regional and international events with the regional marketing head

- Working with retail and merchandise teams to plan client-facing events

- Exploring co-branding and partnership opportunities to attract new customers

- Planning, developing, and implementing local events, such as press events, customer events, and in-store shopping weekends

- Managing and supporting shop staff for VIP events and hospitality arrangements

- Submitting post-event reports, including cost breakdowns and ROI tracking

- Managing day-to-day marketing activities and participating in ad hoc projects

**PR Management** You will liaise with APAC media to arrange photo shoots, manage samples, and provide timely support for media requests. Your responsibilities will include:

- Generating ideas to increase media coverage and communicating with media representatives

- Working with the merchandise team to launch key products and create press releases

- Distributing press materials in a timely manner

- Collecting, tracking, and managing media clippings

- Submitting daily coverage reports, monthly PE reports, and DMR reports

**VIP Relationship** You will support the establishment of an Asia VIP pool list and build relationships with talent publicists, agents, and industry contacts. Your responsibilities will include:

- Maintaining a yearly brand and entertainment events calendar

- Outreaching to talent for invitations to brand events

- Coordinating across APAC to monitor VIP sample stock

- Working with the global team for seeding opportunities

**Other Tasks** You will support the management team in finding co-branding or sponsorship opportunities and manage suppliers and budgets. Your responsibilities will include:

- Looking for co-branding or sponsorship opportunities

- Managing suppliers, production houses, and clipping houses

- Controlling PR and event budgets

**Requirements**

- Minimum 8 years of experience in luxury brand management

- Degree holder in business administration, marketing, or a related field

- Strong strategic thinking and brand management experience

- Expert planning, budgeting, and cost control skills

- Ability to prioritize and manage multiple projects

- Demonstrated people and team management skills

- Outstanding communication skills and ability to influence and negotiate

- High level of English and Mandarin language skills

## Skills

### Required
- luxury brand management
- strategic thinking
- brand management
- planning
- budgeting
- cost control
- team management
- communication skills
- English
- Mandarin

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Source: [Apply at richemont.wd3.myworkdayjobs.com](https://richemont.wd3.myworkdayjobs.com/en-US/broadbean_external/job/HONG-KONG-SAR-China/MARKETING---COMMUNICATION-MANAGER_JR135005?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)