# Segment Marketing Manager

**Company**: nCino
**Location**: Wilmington, NC
**Experience**: mid
**Job type**: full-time
**Salary**: $72,300-$119,300 USD
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/ncinoinc/jobs/4415253009?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_95e68cfe-897

## Description

We're looking for a Segment Marketing Manager to play a crucial role in supporting the execution of segment marketing programs to generate demand, accelerate pipeline, and drive revenue growth for nCino.

Responsibilities:

- Execute North America field marketing programs, including events, webinars, digital advertising, email campaigns, and direct mail to engage key prospects and customers.

- Collaborate with teams to coordinate campaigns and provide market insights to enhance engagement strategies and develop localized campaigns to drive pipeline growth.

- Adapt corporate messaging, campaigns, and assets for regional relevance.

- Coordinate field-level events, including sponsorships, trade shows, and executive programs with the Global Events Team.

- Report campaign performance metrics and analyze data to evaluate effectiveness and identify recommendations on areas for improvement by market segment.

- Partner with Sales, Product Marketing, Partner Marketing, and other internal teams to align marketing activities with business objectives and provide insights on marketing program performance.

- Conduct research efforts of field marketing best practices, industry trends, and competitive activity to support strategy development.

- Utilize marketing automation tools and CRM systems (Salesforce, Marketo, 6sense) to enhance campaign execution and optimize business operations.

- Manage campaign performance tracking and provide data-driven insights on marketing program activities and successes to ensure alignment with sales goals.

Qualifications Required:

- Undergraduate degree and 2+ years of professional related experience

- Experience in project management with the ability to manage multiple initiatives simultaneously

- Data-driven mindset with experience tracking and analyzing marketing program performance

- Ability to independently localize marketing content for campaigns based on market segment requirements

- Collaborative team player with a proactive, results-oriented attitude

Desired:

- Knowledge of the financial services or banking industry

- Familiarity with CRM and marketing automation tools such as Salesforce, 6sense, and Marketo

- Excellent interpersonal and communication skills, comfortable engaging with sales, partners, customers, and internal teams

- Experience with digital advertising across LinkedIn, Google, and other platforms

- Experience with targeting, segmentation, and list acquisition to build prospect lists for marketing programs

- Experience creating and executing integrated marketing campaigns using tactics that include white papers, case studies, webinars, digital advertising, and social media

- Ability to be analytical with strong technical acumen leveraging multiple sources (6sense, ZoomInfo, Salesforce, Marketo, etc.)

The base salary range for this job is: $72,300-$119,300 USD

## Skills

### Required
- project management
- data analysis
- marketing automation
- CRM systems

### Nice to have
- financial services
- banking industry
- digital advertising
- targeting
- segmentation
- list acquisition
- integrated marketing campaigns

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/ncinoinc/jobs/4415253009?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)